Kenni Driver, who began her career as an award-winning elementary teacher, has spent more than 20 years as a successful marketing executive, increasing sales, forming cohesive teams and gaining broad awareness for companies and their products. In addition to her work as a Chief Outsider, she has also led her own firm, Driver Public Relations, for more than 10 years. Driver started Driver Public Relations to work as a fractional CMO mainly with technology companies, working with teams on creating and communicating strategic, launch and marketing plans. Driver has used her successful method of creating corporate and product awareness through the integration of content marketing, public relations and social media.
Prior to her joining our organization, Driver served as Vice President Marketing for a new online education and assessment company called istation. Here she developed branding, key messaging, promotional content and publicity campaigns for the product. Because the product automatically branched users to different areas depending on their learning needs, it was difficult to present. Driver scripted an animated product that allowed employees to present the product easily and effectively while ensuring consistent messaging. The result was broader distribution and increased sales and publicity.
Driver had already worked for istation's CEO when he was running 7th Level, a multimedia games and education software company. As Vice President Marketing, Driver conducted the launch of several titles in the "Lil’ Howie" series (starring Howie Mandel) as well as the Monty Python series of games that made 7th Level the industry's media and retail darling. Driver is credited with many industry firsts that drove publicity and sales. The popularity of these best-selling products made them a prominent feature of hundreds of magazine covers and articles. With exceptional products and marketing in place, the company went public.
Driver had come to 7th Level from positions as Director Marketing at JP Mobile and Mobileware. Between 1994 and 1996 she rebranded both of these companies, partnered with Compaq on a worldwide video promotion and developed ad, event marketing and publicity campaigns.
At Micrografx, the company that introduced the first-ever graphics software program for Windows, Driver formed a profitable training department with first-of-their-kind training solutions and courses highly praised and purchased by major corporations. After she was promoted to Director Product Marketing, Driver created a marketing plan format, requirements and processes that walked product marketing managers through how to be successful with input from and communications with the various departments. With the flagship products winning Best Product of the Year in their categories year after year, the company had a successful public offering.
Driver has served on numerous nonprofit boards. She currently serves on the USTA Texas Executive Committee and the Dallas Tennis Association’s board, where she is a past president. She holds a BS from the University of Texas at Austin.
Let's talk about your business.