Sean Klunder is a successful leader of product management and marketing, helping companies analyze markets and products to develop innovative short and long-term product development and marketing plans. He specializes in transforming companies products and marketing from “analog to digital”. As an executive member of organizations in Korn Ferry, World Book, and ETA/Cuisenaire, Sean is known for developing innovative growth strategies that disrupt markets and create more distance in competitive differentiation. He is very well skilled in digital strategies that include e-commerce, social media, SEM, SEO, mobile marketing, and display advertising.
Prior to joining the Chief Outsiders team, Sean most recent executive position was Senior Vice President, Product Management and Marketing at Korn Ferry International, a $1 billion recruiting and consulting organization, where he identified new digital product offerings to drive growth and implemented aggressive digital marketing product launch initiatives that doubled growth of targeted offerings. Prior to Korn Ferry, Sean was Vice President of Marketing and Digital Development at a Berkshire Hathaway company, World Book. Sean successfully lead the development of new SaaS products including mobile device apps and sites. He also lead the development and launch of a new innovative e-commerce website that significantly doubled revenue from online channels and reduced marketing and product digital development costs by more than 30% using overseas vendors. He was also a divisional Vice President at ETA/Cuisenaire where he lead product management, marketing, and product development.
Sean started his career in outside sales, which successfully lead him to build powerful revenue producing relationships between sales, marketing, and product management throughout his career. Sean also held positions at Tribune and McGraw-Hill in product management and marketing before being promoted into key executive positions.
Sean currently teaches digital marketing at the Lake Forest Graduate School of Management, where he instructs MBA students on successful digital strategies that drive growth. In addition, Sean is certified by Google in Search Engine Marketing (AdWords). He has an MBA from Lake Forest Graduate School of Management and a Mini-MBA in Digital Marketing from Rutgers University.
“Sean has a breadth of knowledge and is very professional. It’s definitely a good investment for our company and our team to have someone outside the organization with Sean’s experience look in to show us where we’re missing opportunities. His knowledge on the subject is very in depth. It gave us confidence in where to spend digitally. Everything was on time, and it was a pleasure to work with him.”
Mary Ellen Harden, President, Wall Street Greetings
“What Sean brought to the table was a very strategic perspective, a roll-up-the-sleeves approach, marketing expertise, and specifically, his experience inside software companies. What Sean put together was probably the most detailed, comprehensive look at the competitive landscape that I have seen. He was very quick at learning the business.”
Nedra Sadorf, President, Demco
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