Lisa Fine is an accomplished Senior Executive and Entrepreneur with more than 20 years of success in strategy, brand development and execution for various industries, primarily healthcare and healthcare services. Leveraging her extensive experience in marketing, branding, business development, sales and communications, Lisa is a valuable asset for startups that are beginning to achieve significant growth. Her broad areas of expertise include brand development, marketing strategy, change management, re-engineering, brand management, cost control/ROI, healthcare, public relations, hospitals, advertising, creative direction, and cross-functional team building.
Throughout her executive career, Lisa has held leadership positions with Ochsner Health Systems; Partners Imaging, Vizient, Inc.; Lumin Health, LLC; Emergis ER, LLC; FINE Marketing Solutions (FMS), and DFW Healthcare Marketing Leaders Exchange. In her current role as Senior Marketing Consultant at FMS, she has been responsible for all projects as well as company operations; leading a team in branding the annual membership event for a member-owned healthcare services company, and developing go-to-market strategies. As the Chief Marketing Officer as Emergis, she led strategic plans to execute marketing and generate new business, resulting in a 20% increase of patient visits month over month. As the CMO of Lumin Health, she oversaw a 48% growth in physician referrals by expanding market areas and other process improvements; a 24% improvement in customer conversions, and a 23% boost in lead generation. Other career highlights include a 40% rise in department satisfaction scores realized within eight months as VP of Solutions Marketing at Vizient; a 20% spike in brand awareness generated within 18 months as VP of Marketing & Business Development at Partners, and as VP of Marketing, Communications & Service Excellence at Ochsner, she initiated and executed official healthcare provider contracts with the New Orleans Saints NFL team and the New Orleans Hornets NBA team to increase visibility of the Sports Medicine Program.
Lisa holds a Masters from Tulane University; a Bachelor of Arts from the University of Tampa, and has completed coursework in Finance & Accounting Executive Education from the Southern Methodist University Cox School of Business. In addition, she is an active member of the Society for Healthcare Strategy & Market Development, National Association of Professional Women and the Executive Healthcare Network.
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