Bill Taylor Headshot

Bill Taylor

CMO
Works with telecom, information technology, life science and healthcare companies to deliver go-to-market success, profitably growing their business up to 40% per year.

About Bill

A senior technology executive with 30+ years in innovative marketing, product management, sales, and strategic operations, Bill applies his passion for technology to helping technology CEOs achieve profitable, sustainable growth. With a consistent track record of go-to-market success, he works with companies from early stage startups to multi-billion-dollar businesses. Skilled at assembling industry partner networks, Bill is a team builder, who attracts, develops and retains high-performing marketing, sales and business development talent.

How Bill has Helped Businesses Grow

  • Grew sales pipeline by 48% and achieved 40% booking growth over prior year restructuring the marketing team to focus on global markets at LLamasoft. Led company rebranding with new mission, positioning, messaging, and brand identity.
  • Achieved 35% revenue and 20% EBITDA growth for 7 years spending only 12% of revenue on sales and marketing at XIFIN.
  • Drove a best in class customer acquisition cost of $29 implementing Salesforce.com and Marketo for customer support, sales and marketing automation to scale operations.
  • Led turnaround with new products in growth markets, achieving profitability by implementing disciplined portfolio management at Accelrys. Landed a record number of multi-year multi-million-dollar deals transitioning to a solutions company.
  • Drove 20% license growth, 150% increase in average deal size and increased penetration in priority segments developing a 3-year strategy and annual plans at IBM.
  • Grew market share to 35% in highly competitive global market segment at Rational Software. Launched a new product and grew revenue to $12m in first year with 35% market awareness.

Executive Marketing Experience

  • President, A2CMO LLC
  • SVP and Chief Marketing Officer, LLamasoft Inc.
  • Chief Marketing Officer, VP Sales, XIFIN Inc.
  • Vice President, Global Marketing and Corporate Development, Accelrys Inc.
  • Director, Strategy and Planning, IBM, Inc.
  • Director, Developer Product Marketing, Rational Software
  • Director, Product Marketing, ObjecTime Limited
  • Director, Marketing & Sales, Network Enhancement Products Division, Mitel Corporation

Education

  • Electronic Engineering, Algonquin College of Applied Arts and Technology

Download Bill's Resume Here

Expertise

Industry Experience Specialties
  • Growth Strategy
  • Go-to-Market Strategy
  • Positioning & Messaging
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