Maureen Quirk Headshot

Maureen Quirk

CMO
Works with diverse businesses including professional services, industrial, distribution and hospitality to generate demand, drive conversions, create master brand strategy to capture market share, launch products and scale for growth.

About Maureen

An accomplished CMO, Maureen works through multiple sales models to capture market share via demand generation, account penetration, and new customer acquisition. Quirk is a proactive, energetic, and results-oriented marketing leader with global experience in go-to-market approaches. With a successful background in demand generation, she employs omni-channel marketing to drive sales and exceed objectives. An expert storyteller with a proven record of executing customer-centric strategies based on data and VOC insights, Maureen creates brand engagement and builds equity and customer loyalty.

How Maureen has Helped Businesses Grow

  • Increased revenue position by double digits through innovative marketing platforms, product development and master brand strategy with a diverse private label product portfolio.
  • Led successful demand generation campaigns resulting in expanded share of wallet (13%+), new customer acquisition (8%) and drove growth at every point in the funnel using data and personalization techniques.
  • Grew SaaS membership from zero to 32,000 subscribers in two years and generated $10 million in gross profit, $2 million in partner sell through, and 2% EI lift by developing strategy to position technology tools as a value-added service.
  • Increased Net Promoter Score 3 points and unaided company brand awareness 8%. over a one-year period through master brand strategy.
  • Developed, launched, and grew largest B2B affinity program in segment, demonstrating loyalty advantage of 2.5% GP and 8% sales lift.
  • Led transformational product development and packaging organization for largest foodservice private label program in the world.

Executive Marketing Experience

  • Principal, Occami Solutions
  • VP, Marketing, Sysco Corporation
  • VP, Marketing, Communications, and Business Development, Sysco Canada
  • VP Marketing, Reinhart Manufacturing
  • Co-founder and CMO, Rinkmaster

Education

  • Doctorate, Business Administration International Marketing, University of Liverpool
  • Masters, Marketing Management, University of Guelph
  • MastersInformation Science, University of Toronto
  • Bachelor (Honours), Commerce – Marketing, University of Guelph

Download Maureen's Resume Here

Expertise

Industry Experience
  • Hospitality/Travel/Entertainment
Specialties
  • Omni-Channel Marketing
  • International Expansion
  • Brand Strategy/Refresh
  • Positioning and Messaging
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