Robert Olsen Headshot

Robert Olsen

CMO
Works with industrial companies to drive profitable growth through stellar innovation, remarkable vision, practiced leadership, problem-solving and organizational transformation.

About Robert

A global marketing executive with a unique combination of corporate leadership and management consulting experience, Robert works with public and private equity organizations primarily in the chemicals and life sciences fields. With an exceptional track-record of creating vision and executing organizational transformation, he drives revenue growth through informed marketing strategy, product innovation, customer experience, brand development and team-building. A skilled influencer of high-level stakeholders, such as boards, investors and media, Robert elevates customer experience and employee culture to generate better business results.

How Robert has Helped Businesses Grow

  • Improved market presence, increased company value, and instilled renewed employee sense of purpose by repositioning company and leading brand transformation at FXI.
  • Created unified post-merger culture and a new, stronger company by accelerating M&A-related organizational changes via change management and culture transformation.
  • Leading a global marketing organization at DuPont, achieved 15% year-over-year growth via new positioning, product development, product launches and pricing.
  • Rebuilt global marketing capabilities through the design and implementation of an enterprise-wide change initiative that transformed the marketing culture, structure, talent and business processes.
  • Fundamentally changed the customer experience, developing and executing the company’s first customer-facing digital strategy, integrating digital everywhere across the commercial organization.
  • Improved revenue opportunities by 30% by designing and implementing new strategies, processes and tools for sales and marketing for a Deloitte client.
  • Achieved $20 million margin improvement, leading value-pricing projects that identified strategic and tactical improvement opportunities and segment-specific pricing strategies.

Executive Marketing Experience

  • CMO, FXI
  • Global Marketing Director, DuPont Photovoltaic Solutions
  • Director of Corporate Marketing, DuPont
  • Senior Manager, Deloitte Consulting

Education

  • MBA, Rutgers
  • B.S., Villanova University

Download Robert's Resume Here

Expertise

Industry Experience
  • Manufacturing
  • Chemicals and Materials
  • Renewable Energy
Specialties
  • Growth Strategy
  • Brand Strategy/Refresh
  • Product Innovation
  • Go-to-Market Strategy
  • International Expansion
  • Change Management
  • Culture Transformation
Ready for a free consultation? We can help!