Executive Marketing Positions

  • VP Brand – Credit Karma
  • VP Marketing – Levi-Strauss and Co
  • Chief Marketing Officer – Kmart
  • VP Marketing – Sunrun
  • Chief Marketing Officer – FourTwoNine
  • Chief Marketing and Sales Officer – AskRed
  • Chief Marketing Officer – Ashford
  • Director of Strategic Innovation and Global Group Manager New Youth Brands – Coca-Cola Company


Education

  • B.B.A., University of Texas at Austin
  • MBA, The Wharton School, University of Pennsylvania

Specialties

  • Leading organizations in the development of positioning and branding
  • Aligning sales and marketing for revenue acceleration
  • New products and new geographies
  • Business plans for new companies and turn-arounds
  • Customer experience improvement
  • Product and retail marketing
  • Communication and creative strategy
  • Biotech marketing
  • B2B lead generation and nurturing

How Bill Can Grow Your Business

  • Developing and implementing turn-around plans
  • Analyzing your customer experience to find opportunities to increase revenue and efficiency
  • Implementing eCommerce best practices to increase revenue
  • Develop retail and sales programs that motivate sales associates and connect with customers
  • Writing and implementing business plans
  • Spearheading new initiatives for companies who are resource-constrained
  • Developing and implementing customer-based messaging and creative throughout all areas of communication including advertising, PR, content, social media, advertising, and email
  • Managing PR crises and developing crisis plans
  • Developing new/updated branding and new products/initiatives

Success Stories

  • Developed a product pivot strategy for a struggling beverage business. The strategy led to a new consumer target, new branding, and new messaging.  The business grew from a weak 3rd in the market to a strong #2 and moved to profitability.
  • Identified and championed a new product initiative for an apparel brand that used a new technology. Oversaw consumer research and testing, developed all branding and packaging, and created retail marketing materials.  The initiative led to major brand and share growth and created the first category growth in a decade.
  • Created brand positioning, brand identity, and brand communication platforms for two companies who then executed successful IPOs.
  • Developed PR strategies that successfully positioned a solar company as a thought and industry leader.
  • Created a regional retail marketing program that reenergized the sales force and led to 9% better performance than the rest of the chain over a 9 month period.
  • Development of many successful social media campaigns, including the creation of a viral video that garnered 13 million views
  • Developed business plans used by several companies to gain funding and drive the first years of growth

Bill Stewart Biography

Bill Stewart is a results-driven marketing and sales executive with a track record of delivering growth to companies large and small.  Bill is an expert at developing growth strategies based on customer competitive and business insights.  He is passionate about finding new ways to spur growth in existing businesses and in developing businesses form the ground up.  He has led marketing for new companies and for established businesses as large as $20 billion in revenue.

Bill joins us most recently from Credit Karma, where he led an overhaul of the Credit Karma brand and helped drive growth in membership from 30 miilion members to over 65 million members.   Before Credit Karma he worked at two other start-ups in San Francisco, including Sunrun, a company that executed a successful IPO in 2015. 

Before his foray into the San Francisco tech world, Bill was Chief Marketing Officer for Kmart, a $20 billion retailer.  At Kmart he authored strategies that led to the chain’s first same store sales growth and market share gain in a decade.  Prior to Kmart Bill led marketing for the Dockers brand at Levi Strauss and Co., reinvigorating that brand and driving share and sales gains.

Bill started his career at General Mills and Coca-Cola, where he learned the basics of marketing.  Between Coca-Cola and Levi Strauss he helped launch two Internet companies, including Ashford, a company that executed a successful IPO in 1999.  Bill has won four Effie Awards for advertising effectiveness along with Mercury and Webby awards.  He has lectured at Stanford University and The University of California at Berkeley.

Bill holds a BBA from the University of Texas at Austin and an MBA from the Wharton School.