Andrea Overman

About Andrea

Andrea is a Chief Outsiders CMO and successful marketing, sales and business development executive in the healthcare and business services industries based in Dallas. She helps large and small companies build customer-focused, coordinated marketing and sales organizations, identifying ways to streamline processes and reduce expenses while growing revenues and profits. Her market-driven approach leads to shorter development cycles, messaging that resonates, effective customer service and enhanced customer satisfaction.

How Andrea has Helped Businesses Grow

• Generated $1.2 B in sales and 1,500 new physician, surgery center and home care clients, initiating, building and managing P&L for a new non-acute care services business for Vizient.
• Led the national marketing strategy for a mid-sized healthcare technology company. Launched two product lines into new markets and tripled the geographical market for the existing product line.
• Achieved 90% market share during product introduction for strategic biotech partner and 79% share for large medical device company vs. a national average of 45%. Led team marketing more than 100 top U.S. pharmaceutical, biotech and device firms.
• Achieved 120% of revenue target and extended the product life cycle of patented pharmaceuticals upon expiration, leading private-label product line team.
• Doubled annual unit sales, rebranding a mid-sized technology company.
• Increased enrollment levels and revenue while helping clients reduce cost, and realigned marketing and sales strategy for the benefits administration division of a $1.7B business services company.

Client Resources

• 3 Growth Strategies Healthcare Suppliers Must Get Right to Remain Relevant
• Five Steps to Ensuring Strategic Planning Success

Client Case Studies

• PELITAS - Rapid Assessment, Strategy and Marketing Plan to Accelerate Growth
• Rectangle Health - New Brand Identity Positions Rectangle Health for Growth

Executive Experience

• SVP, Marketing, Vizient
• VP, Non-Acute Care Services, Vizient
• VP, Marketing and Product Management, Ceridian Benefits Services
• SVP, Chief Marketing Officer, GTESS Corporation
• Principal, Product Marketing, Marketing Operations, Sales Enablement, Availity, LLC
• Senior Director and GM, Pharmacy, Vizient
• Senior Product Manager, Mallinckrodt Pharmaceuticals
• Regional Sales Director, Mallinckrodt Pharmaceuticals

Clients Served

• MasterWord Services, Inc. (Healthcare Translation and Localization)
• CoNexus Solutions (Healthcare)
• Dallas County Community College District (Higher Education)
• TRS Healthcare (Health, Wellness and Fitness)
• Interlace Health (Healthcare Computer Software)
• Glenwood Systems, LLC (Healthcare)
• RectangleHealth Retriever Medical / Dental Payments, Inc. (Patient Payments and Healthcare Financial Services)
• APEX Physics Partners Krueger-Gilbert Health Physics (Healthcare)
• VR Therapy (Healthcare)
• Provation Medical (Healthcare Computer Software)
• Pelitas (Healthcare Computer Software)
• TimelyMD (Higher Education Telehealth)
• Community Pharmacy (Healthcare)
• Advanced Neuromonitoring Services (Healthcare)
• Jonesboro Orthotic & Prosthetic (Healthcare)
• Accumen (Healthcare Performance Improvement Consulting)

Education

• MBA, Southern Methodist University Cox School of Business
• BA, Journalism/Public Relations, The Ohio State University
• Pragmatic Marketing Certified in Product Management, Product Launch and Pricing

Download Andrea's Resume Here