Andrea Overman Headshot

Andrea Overman

Partner & CMO
Works with healthcare, technology and business services companies to develop high-performance marketing teams, increase revenue, enter new markets, and introduce new products and services.

About Andrea

Andrea is a Chief Outsiders CMO and successful marketing, sales and business development executive in the healthcare and business services industries based in Dallas. She helps large and small companies build customer-focused, coordinated marketing and sales organizations, identifying ways to streamline processes and reduce expenses while growing revenues and profits. Her market-driven approach leads to shorter development cycles, messaging that resonates, effective customer service and enhanced customer satisfaction.

How Andrea has Helped Businesses Grow

  • Generated $1.2 B in sales and 1,500 new physician, surgery center and home care clients, initiating, building and managing P&L for a new non-acute care services business for Vizient.
  • Led the national marketing strategy for a mid-sized healthcare technology company. Launched two product lines into new markets and tripled the geographical market for the existing product line.
  • Achieved 90% market share during product introduction for strategic biotech partner and 79% share for large medical device company vs. a national average of 45%. Led team marketing more than 100 top U.S. pharmaceutical, biotech and device firms.
  • Achieved 120% of revenue target and extended the product life cycle of patented pharmaceuticals upon expiration, leading private-label product line team.
  • Doubled annual unit sales, rebranding a mid-sized technology company.
  • Increased enrollment levels and revenue while helping clients reduce cost, and realigned marketing and sales strategy for the benefits administration division of a $1.7B business services company.

Client Resources

Client Case Studies

Executive Experience

  • SVP, Marketing, Vizient
  • VP, Non-Acute Care Services, Vizient
  • VP, Marketing and Product Management, Ceridian Benefits Services
  • SVP, Chief Marketing Officer, GTESS Corporation
  • Principal, Product Marketing, Marketing Operations, Sales Enablement, Availity, LLC
  • Senior Director and GM, Pharmacy, Vizient
  • Senior Product Manager, Mallinckrodt Pharmaceuticals
  • Regional Sales Director, Mallinckrodt Pharmaceuticals

Clients Served

  • MasterWord Services, Inc. (Healthcare Translation and Localization)
  • CoNexus Solutions (Healthcare)
  • Dallas County Community College District (Higher Education)
  • TRS Healthcare (Health, Wellness and Fitness)
  • Interlace Health (Healthcare Computer Software)
  • Glenwood Systems, LLC (Healthcare)
  • RectangleHealth Retriever Medical / Dental Payments, Inc. (Patient Payments and Healthcare Financial Services)
  • APEX Physics Partners Krueger-Gilbert Health Physics (Healthcare)
  • VR Therapy (Healthcare)
  • Provation Medical (Healthcare Computer Software)
  • Pelitas (Healthcare Computer Software)
  • TimelyMD (Higher Education Telehealth)
  • Community Pharmacy (Healthcare)
  • Advanced Neuromonitoring Services (Healthcare)
  • Jonesboro Orthotic & Prosthetic (Healthcare)
  • Accumen (Healthcare Performance Improvement Consulting)


  • MBA, Southern Methodist University Cox School of Business
  • BA, Journalism/Public Relations, The Ohio State University
  • Pragmatic Marketing Certified in Product Management, Product Launch and Pricing

Download Andrea's Resume Here


Industry Experience
  • Technology
  • Product Launch and Market Penetration
  • Sales Growth
  • Go-to-Market Strategy
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