Janet Roberts Headshot

Janet Roberts

CMO
Works with technology companies to develop strategy, transform brands, amplify positioning, launch products and services, acquire and keep customers, and build talented teams as they grow and scale.

About Janet

Janet Roberts is a technology marketing professional known for supporting company transformation during rapid organic and M&A growth through agile marketing programs. She has successfully propelled expansion into new markets on a global basis and is skilled at prioritizing marketing resources for maximum impact.

Janet served as Chief Marketing Officer of Syniverse Technologies, with responsibility for product marketing, strategic planning and corporate and marketing communications. During her tenure, the company expanded into new markets, achieved 3X+ revenue growth, completed 5 acquisitions and was acquired by private equity. Janet completely rebranded the company to articulate its complex value proposition to diverse global audiences, earning numerous industry awards.

Janet previously was Corporate Vice President of Global Marketing and Communications for Telcordia Technologies (now Ericsson) which was acquired by private equity during her tenure. A new strategy to reposition the brand, simplify the company’s complex product portfolio and focus on supporting customers’ revenue growth and operational efficiency achieved CAGR of 20%. Major successes were 3X revenue growth in Europe, increased revenue in Latin America to $50M and explosive growth of wireless to over $100 million in two years.

Prior to joining Telcordia, Janet served as Vice President of Marketing for broadband start-up 360networks and as Vice President of Marketing for London-based De La Rue plc which provides cash supply chain services, citizen identity solutions and product authentication solutions. She began her career at AT&T where she led marketing for the undersea fiber optics unit and authored a business plan focusing on global expansion that grew revenue to over $1 billion. Mobile Marketer has recognized Janet as one of the publication's Women to Watch in Mobile.

Janet graduated magna cum laude with a BA from the University of Alabama and was elected to Phi Beta Kappa. She earned an MBA in marketing from the University of Alabama Manderson Graduate School of Business where she was named a Graduate Council Fellow. Janet is based in Atlanta.

Published Works

Experience

  • Chief Marketing Officer, Syniverse
  • Corporate Vice President, Global Marketing & Communications, Telcordia (now Ericsson)
  • Vice President, Marketing Communications, 360networks
  • Vice President, Marketing, De La Rue plc
  • Head of Marketing, AT&T Undersea Cable Systems

Education

  • University of Alabama Manderson Graduate School of Business MBA in Marketing (Graduate Council Fellow)
  • University of Alabama BA in Psychology magna cum laude
  • Executive education courses, Kellogg School of Management and Thunderbird School of Global Management

Expertise

Industry Experience Specialties
  • Brand Strategy/Refresh
  • Go-to-Market Strategy
  • Positioning & Messaging
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