Janet Roberts Headshot

Janet Roberts

CMO
Works with technology companies to develop strategy, transform brands, amplify positioning, launch products and services, acquire and keep customers, and build talented teams as they grow and scale.

About Janet

Janet is a Chief Outsiders CMO based in Atlanta. She helps CEOs and leadership teams at diverse emerging growth, mid-size and enterprise-level companies understand prospects, customers, influencers and investors to shape and amplify market positioning. Janet is an agile thinker who uses innovative approaches to build successful brands, both domestically and globally, and launch new products and services through effective go-to-market programs. Defining, aligning and executing strategy, she often guides companies how to do fewer things better while achieving outstanding growth.

How Janet has Helped Businesses Grow

  • Accelerated revenue and decreased operational costs, working across organizational lines to simplify operations software provider’s complex product portfolio into customer-centric modules that improved speed to market and value to their customers (B2B2C).
  • Conceived and implemented a comprehensive positioning program to build substantial brand equity in advance of company sale that achieved 45% premium over share price.
  • Achieved $50 million additional revenue in Latin America and 3x revenue growth in Europe in 2 years by executing innovative awareness and product positioning program for software provider’s entry into new geographic markets.
  • Established marketing for start-up broadband services provider including organizing team, hiring agencies, creating corporate identity and launching company’s first integrated marketing campaigns.
  • Grew revenues 3x to nearly $1 billion, scaling marketing organization and infrastructure that supported mobile provider’s expansion from North America to about 200 countries.
  • Directed brand and marketing integration of 8 acquisitions.
  • Increased revenue 100% from significant base, identifying market opportunities in untapped markets with new segmentation model at AT&T subsidiary.

Published Works

Experience

  • Chief Marketing Officer, Syniverse
  • Corporate Vice President, Global Marketing & Communications, Telcordia (now Ericsson)
  • Vice President, Marketing Communications, 360networks
  • Vice President, Marketing, De La Rue plc
  • Head of Marketing, AT&T Undersea Cable Systems

Education

  • University of Alabama Manderson Graduate School of Business MBA in Marketing (Graduate Council Fellow)
  • University of Alabama BA in Psychology magna cum laude
  • Executive education courses, Kellogg School of Management and Thunderbird School of Global Management

Download Janet's Resume Here

Expertise

Industry Experience Specialties
  • Brand Strategy/Refresh
  • Go-to-Market Strategy
  • Positioning & Messaging
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