Lori Cohen Headshot

Lori Cohen

CMO
Works with CEOs at high-growth technology and SaaS startups through midmarket companies to launch, brand, and position them for accelerated growth and value creation.

About Lori

Lori is a go-to-market executive with a stellar record of launching and growing enterprises. A data-driven, uber-creative CMO with deep experience in building brands. Lori is a full-stack marketer who leverages deep customer insights and storytelling to drive revenue growth through digital marketing and content creation.A marketing leader with a relentless focus on the customer, Lori leads as a true partner to sales, filling the pipeline, driving revenue, and accelerating time to close. 

How Lori has Helped Businesses Grow

  • Grew revenue 40% in one year at Percona, designing repeatable, predictable, and scalable demand programs.
  • Won 45 awards, including Most Innovative Tech Company of the Year in Security at Veridium. Renamed, repositioned, and relaunched the company within 6 months. Launched new product lines and territories resulting in major customer wins and revenue growth.
  • Built MST Services’ first marketing function. Rebranded, wrote, and launched a new consumer-focused website. Built lead-generation programs to capture untapped worldwide demand and grew teams 18% worldwide.
  • Increased sales-qualified leads 83% in 2 years leading to bookings of $18 million at Mobiquity, recruiting and managing a high-functioning marketing team.
  • Drove a 400% revenue increase for Gazelle.com in the months after launching, later reaching $100 million. Named, branded, and positioned the company for hypergrowth.
  • Delivered 20% month-over-month growth with 90% of customer acquisition online and profitable operations in year two, launching LimoLiner.com.
  • Grew revenue to $10 million and 100 employees by year two at Marketspace LLC, a Monitor Group company.

Published Works

Executive Marketing Experience

  • VP of Marketing, Percona
  • CMO, Veridium
  • CMO (Fractional), MST Services
  • CMO (Fractional), Tesora
  • CMO, Mobiquity
  • Strategic Marketing Consultant, BlueSky Branding
  • VP of Marketing, LimoLiner.com
  • Partner, Co-founder and Executive Producer of Marketspace LLC, Monitor Group

Education

  • B.A. Educational Media, University of Massachusetts Amherst
  • Fellowship, Business and Organizational Management, Harvard University

Download Lori's Resume Here

Expertise

Industry Experience Specialties
  • Brand Strategy/Refresh
  • Go-to-Market Strategy
  • Positioning & Messaging
  • Digital Marketing
  • Market Penetration & Growth
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