Lori Cohen

About Lori

Lori is a go-to-market executive with a stellar record of launching and growing enterprises. A data-driven, uber-creative CMO with deep experience in building brands. Lori is a full-stack marketer who leverages deep customer insights and storytelling to drive revenue growth through digital marketing and content creation.A marketing leader with a relentless focus on the customer, Lori leads as a true partner to sales, filling the pipeline, driving revenue, and accelerating time to close. 

How Lori has Helped Businesses Grow

• Grew revenue 40% in one year at Percona, designing repeatable, predictable, and scalable demand programs.
• Won 45 awards, including Most Innovative Tech Company of the Year in Security at Veridium. Renamed, repositioned, and relaunched the company within 6 months. Launched new product lines and territories resulting in major customer wins and revenue growth.
• Built MST Services’ first marketing function. Rebranded, wrote, and launched a new consumer-focused website. Built lead-generation programs to capture untapped worldwide demand and grew teams 18% worldwide.
• Increased sales-qualified leads 83% in 2 years leading to bookings of $18 million at Mobiquity, recruiting and managing a high-functioning marketing team.
• Drove a 400% revenue increase for Gazelle.com in the months after launching, later reaching $100 million. Named, branded, and positioned the company for hypergrowth.
• Delivered 20% month-over-month growth with 90% of customer acquisition online and profitable operations in year two, launching LimoLiner.com.
• Grew revenue to $10 million and 100 employees by year two at Marketspace LLC, a Monitor Group company.

Published Works

• Psychographics: How To Use Brain-Level Insights to Improve Marketing

Executive Experience

• VP of Marketing, Percona
• CMO, Veridium
• CMO (Fractional), MST Services
• CMO (Fractional), Tesora
• CMO, Mobiquity
• Strategic Marketing Consultant, BlueSky Branding
• VP of Marketing, LimoLiner.com
• Partner, Co-founder and Executive Producer of Marketspace LLC, Monitor Group

Education

• B.A. Educational Media, University of Massachusetts Amherst
• Fellowship, Business and Organizational Management, Harvard University

Download Lori's Resume Here