Mike Donaldson Headshot

Mike Donaldson

CMO
Works with SaaS, technology and professional services companies to develop successful strategies, compelling positioning and messaging, optimized sales/marketing collaboration and Martech automation to drive revenue growth.

About Mike

An accomplished Silicon Valley-trained engineer-turned-marketeer with 20+ years of success at fast-growing VC and PE-backed B2B companies, Mike excels at aligning sales, marketing, product and development to drive bookings and revenue growth using modern digital marketing techniques. Highly strategic and a tactical wizard, he applies his developer and sales experience, technical knowledge, communications expertise and business acumen to position, message, differentiate and simplify complex offerings. With a proven ability to recruit, train and lead “A” player teams, Mike applies comprehensive marketing analytics to drive efficiency and effectiveness.

How Mike has Helped Businesses Grow

  • Achieved 150% YoY bookings growth and an outstanding exit to a #1 targeted strategic for Accel-KKR at Oildex
  • Produced a 26x increase in lead volumes implementing lead generation strategies at Eventus Solutions Group
  • Tripled lead generation while coming in 10% under budget for cost-per-lead at Hosting.com
  • Fueled revenue growth from $1m in 2005 to a $40m run rate in 2010 (87% CAGR) at Ping Identity Corporation
  • Averaged 114% of annual target four years running building world-class lead generation capability with campaigns generating as much as 90% of new business and 10% conversion rates
  • Grew NEON’s annual run rate from $76 million to $160 million in five quarters
  • Created a new billion-dollar software industry, out-of-the-box integration software, at CrossWorlds Software Inc. Generated $33 million in VC funding writing business plans and offering prospectuses.

Executive Marketing Experience

  • CMO, Oildex
  • VP Marketing, Eventus Solutions Group
  • CMO, Hosting.com
  • VP Marketing, Ping Identity
  • CMO, Clear Technology
  • SVP Worldwide Marketing, New Era of Networks (NEON)
  • VP Marketing, CrossWorlds Software

Education

  • M.S., Civil Engineering, Virginia Tech
  • B.S., Civil Engineering, Virginia Tech

Expertise

Industry Experience Specialties
  • Growth Strategy
  • Sales/Marketing Automation/MarTech
  • Positioning & Messaging
  • Go to Market Strategy
  • Digital Marketing
  • Demand Generation
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