Neil Hediger Headshot

Neil Hediger

CMO
Works with CEOs at software, fintech, financial services, and technology companies to grow revenues and markets, reduce churn, and build profitable long-term customer relationships.

About Neil

A high performing digital strategy and marketing leader with a passion for fintech, financial services, and tech, Neil delivers results by leading marketing, brand management, and digital customer experience efforts. Adept with data analytics and BI-based market segmentation, he applies his 25+ years’ experience to drive demand creation and revenue growth from digital marketing, content strategy, and customer account management and retention. Confident in his ability to collaborate with cross-functional teams to solve complex, high-stakes problems, he is committed to continuous improvement and contributing to team success. 

How Neil has Helped Businesses Grow

  • Grew business market 45% YoY launching new growth program targeting professional business owners to establish and grow primary banking relationship with BankSouth. 
  • Achieved 23% increase in MRR at Dell SecureWorks leading customer success, marketing, retention, and revenue growth for over 4,400 global business clients. 
  • Converted single-use customers to multi-year contractual relationships at collaboration services provider NTT/Arkadin implementing new demand creation and growth marketing to sales model. Redesigned and implemented new customer onboarding and implementation platform. 
  • Reduced churn 50%, extended contract lengths an average of 2 years, and achieved unprecedented 78% contract renewal rates in less than 12 months at Cbeyond. Led marketing communications, product launch and customer retention and loyalty efforts.  
  • Achieved 47% proactive contract renewal rate launching targeted customer nurture/growth program for proactive account management revenue growth. 
  • Delivered 150% higher recruitment and closing rate through multi-lateral approach to leverage education and empowerment tools to enable prospective homeowners to purchase their first home at HomeBanc Mortgage. 

Executive Experience

  • Vice President, Marketing & Digital Banking, BankSouth 
  • Global Head of Client Marketing, Dell SecureWorks  
  • Head of Marketing & Customer Success, NTT/Arkadin NORAM 
  • Senior Director, Customer Success & Retention, Cbeyond 
  • Vice President, Real Estate Affinity Programs, HomeBanc Mortgage Corporation 

Education

  • Bachelor of Arts, Journalism, University of Michigan

Download Neil's Resume Here

Expertise

Industry Experience
  • Cybersecurity
  • IT Professional Services
Specialties
  • Digital Transformation
  • Sales Growth
  • Market Penetration & Growth
  • Demand Generation
  • Brand Refresh
  • Digital Marketing
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