Neil Hediger

About Neil

A high performing digital strategy and marketing leader with a passion for fintech, financial services, and tech, Neil delivers results by leading marketing, brand management, and digital customer experience efforts. Adept with data analytics and BI-based market segmentation, he applies his 25+ years’ experience to drive demand creation and revenue growth from digital marketing, content strategy, and customer account management and retention. Confident in his ability to collaborate with cross-functional teams to solve complex, high-stakes problems, he is committed to continuous improvement and contributing to team success. 

How Neil has Helped Businesses Grow

• Grew business market 45% YoY launching new growth program targeting professional business owners to establish and grow primary banking relationship with BankSouth. 
• Achieved 23% increase in MRR at Dell SecureWorks leading customer success, marketing, retention, and revenue growth for over 4,400 global business clients. 
• Converted single-use customers to multi-year contractual relationships at collaboration services provider NTT/Arkadin implementing new demand creation and growth marketing to sales model. Redesigned and implemented new customer onboarding and implementation platform. 
• Reduced churn 50%, extended contract lengths an average of 2 years, and achieved unprecedented 78% contract renewal rates in less than 12 months at Cbeyond. Led marketing communications, product launch and customer retention and loyalty efforts.  
• Achieved 47% proactive contract renewal rate launching targeted customer nurture/growth program for proactive account management revenue growth. 
• Delivered 150% higher recruitment and closing rate through multi-lateral approach to leverage education and empowerment tools to enable prospective homeowners to purchase their first home at HomeBanc Mortgage. 

Executive Experience

• Vice President, Marketing & Digital Banking, BankSouth 
• Global Head of Client Marketing, Dell SecureWorks  
• Head of Marketing & Customer Success, NTT/Arkadin NORAM 
• Senior Director, Customer Success & Retention, Cbeyond 
• Vice President, Real Estate Affinity Programs, HomeBanc Mortgage Corporation 

Education

• Bachelor of Arts, Journalism, University of Michigan

Download Neil's Resume Here