Executive Marketing Positions

  • CMO & COO, Loqate
  • VP Worldwide Marketing and EMEA Sales, Callidus Software
  • VP Marketing, Pure Software / Pure Atria
  • VP Marketing, Mergent Systems (acquired by Commerce One)
  • VP Marketing, European Technology and Finance – Dynasty / Infosquare
  • CMO, Innersell
  • Senior Marketing Executive, Digital Equipment Europe, Paris, France
  • Product Marketing, Informix


  • Doctorate in Business Administration, University of Phoenix
  • MBA, University of Missouri
  • MS Computer Science, Clemson University
  • BS Mathematics, University of Louisiana
  • Stanford Graduate School of Business Executive Program


  • Innovating products, services, and marketing for B2B organizations
  • Post merger / acquisition team, marketing, brand, and strategy integration
  • Launching new products, business models or entering new markets
  • New market entry, especially international expansion
  • Guiding strategy and marketing before seeking funding or growth by acqusition
  • Industries include technology, finance, manufacturing, education, services

How Geoff Can Grow Your Business

  • Get traction for your new product or marketing team
  • Provide thought leadership for executive and marketing teams
  • Develop and execute new go-to-market plans, including international expansion, that drive revenue and profitability
  • Aligning marketing, sales, and operations to increase performance across the business
  • Create and implement new brand strategy and drive implementation of brand-building tactics
  • Leverage influencers, analysts, and thought leaders to gain market traction
  • Select and implement new marketing and sales support systems
  • Align marketing and sales to increase lead flow, win rates, and average deal sizes

Success Stories

  • Led marketing and operations for a Silicon Valley startup in geolocation and data quality space from $0 revenue to #222 in Inc Magazine 500 and successful exit
  • Led marketing team that grew software development technology company from $30 million to $100 million through organic growth and acquisition
  • Increased revenue from $10 million to $40 million and positioned enterprise application software company for IPO
  • Led EMEA team at enterprise software company to market leadership and first contracts over $1 million
  • Created company in ecommerce, master data management from IP and technology at major university that delivered over 40X to original investors at exit
  • Changed product focus of business unit to solutions and services increasing revenue by nearly $50 million
  • Led product marketing in company that grew from $300 million to $750 million

Geoff Roach Biography

Geoff comes to Chief Outsiders from his role as COO/CMO at Loqate, a data quality and geolocation startup that had a successful exit in 2015. Geoff was on the initial management team that grew the company from no revenue to being named number 222 in the Inc 500 and the sixth fastest growing private company in Silicon Valley in 2014. The acquisition of Loqate by a UK-based company was the latest exit in Geoff's career where he has built and grown businesses across the globe. Geoff was VP of Marketing at Pure Software which grew from $30 million to $100 million in under two years through organic growth and acquisition. He led a $400 million software unit for Digital Equipment Corporation Europe where he lived and worked in Paris, France. At DEC, Geoff was named one of the top 50 marketing people twice. At Callidus Software, Geoff was VP Marketing and EMEA Sales that ramped the company up to $40 million in preparation for an IPO. He led product marketing at Informix (now part of IBM) when the company grew from $300 million to $750 million. At the other end of the spectrum, he was VP of Marketing on a team that founded a company based on software developed at Stanford University, built a product and company, and sold the company to Commerce One resulting in a 40X return for the early investors.

Geoff earned a Doctoral Degree in Business Administration from the University of Phoenix. Geoff has an MBA from the University of Missouri, an MS in Computer Science from Clemson University, and a BS in Mathematics from the University of Louisiana. He is also a graduate of the Stanford Graduate School of Business Executive Program.

Geoff grew up in New Orleans were he acquired passions for wonderful food, great music, and having fun - "Laissez les bon temps rouler.” Besides creating world-class marketing, his passions include music, food, travel, and mentoring students and emerging entrepreneurs. He is on a never-ending quest to make the perfect gumbo.