Jennifer Sprague Headshot

Jennifer Sprague

CMO
Works with consumer, apparel, lifestyle, and entertainment companies to create brand strategies with actionable roadmaps and infrastructure to accelerate growth and scale.

About Jennifer

A global brand architect and marketing strategist with over 20 years of experience, Jennifer accelerates global brand growth at beauty, luxury, and celebrity-coveted streetwear marques. Filling senior leadership roles, she accelerates digital into legacy fashion and beauty brands. With a digital-first approach, Jennifer also pioneers innovative D2C and B2B marketing campaigns recognized for compelling, impactful, and consistent brand narratives. Overseeing all aspects of front-end design, customer journey, digital media, analytics, and UX/UI experience, she works to eliminate friction and break down silos, so all channels win.

How Jennifer has Helped Businesses Grow

  • Expanded wholesale business 411% YTD at The Cloney Group, staffed five key executive positions, spearheading angel investments and private equity seed funding.
  • Achieved #1 brand at Sephora US & CA, launched brand in 16 new territories, and elevated founder/CEO profile globally at Anastasia Beverly Hills.
  • Increased acquisition, conversion, and net sales by an average of +140% at Michael Stars.
  • Increased customer affinity, acquisition, AOV and net sales for Salt Life by +30%, Soffe by +19% and COAST by +200% at Delta Apparel.
  • Achieved 240% growth in net sales across all channels from new initiatives at Hammitt.
  • Increased sales of regular priced merchandise by 26% while discount inventory dropped by 40%; grew eCommerce business from 4% to 9% of net sales at BCBGMAXAZRIA GROUP.
  • Grew Facebook following from 0 to 1 million fans in one month garnering 80% brand awareness among industry at NBC Universal.

Executive Marketing Experience

  • CEO/CMO, The Cloney Group
  • SVP, Global Brand Marketing, Anastasia Beverly Hills
  • Executive Consultant, Head of Digital Strategy, Michael Stars
  • Senior Consultant, Digital Marketing Strategist, Delta Apparel
  • Senior Consultant, Fox Sports
  • CMO, Hammitt
  • SVP, Global Marketing, BCBGMAXAZRIA GROUP
  • SVP, GME, Marketing & Communications, NBC Universal
  • Director, Corporate Marketing and Corporate Worldwide Promotions, Warner Bros. Entertainment

Education

BS, Marketing, Apparel Merchandising, and Political Science, Indiana University Bloomington

Download Jennifer's Resume Here

Expertise

Industry Experience Specialties
  • Omni-Channel Marketing
  • Brand Strategy/Refresh
  • Positioning & Messaging
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