Works with apparel, sporting goods, healthcare products, pharmaceuticals and consumer products companies to define customer-centric strategies that improve consumer experience and drive accelerated growth.

 

ABOUT AHMET

Ahmet helps B2C companies by combining the innovativeness of challenger brands with the discipline of blue-chip global companies to deliver step change in performance and capability for sustained growth. An experienced marketing executive, Ahmet inspires teams through alignment behind a greater purpose. He drives growth by championing a collaborative culture where everyone approaches business with curiosity, strives for excellence in things that matter, works with a sense of urgency and has fun along the way.

Examples of Ahmet's work:

  • Drove 10%+ CAGR in overall net sales, 20%+ CAGR in Running Division net sales and 8% CAGR in operating profit at Mizuno USA by developing a comprehensive digital strategy and initiating a corporate-wide strategic planning and change management project.
  • Achieved record market share in golf and received five silver Effie awards and Most Effective Brand Award from Effie NA.
  • Identified acquisition targets in sexual wellbeing and foot care categories to triple business size within two years by leveraging global capabilities in the Americas market at SSL International PLC.
  • Saved $5 million+ by shifting geographic expansion strategy from organic entry to business development and licensing at Bausch & Lomb. Averaged 10%+ annual growth over three years developing nutraceuticals business strategy.
  • Grew baby toiletries brand extension business by more than 50% in in one year at Kimberly Clark Corporation.
  • Achieved record operating profit by reallocating $100 million+ in the marketing budget at Kotex USA. Led new product idea from concept to launch within record time and developed the most persuasive TV commercial in Kotex history.

Executive Marketing Positions

  • VP Marketing and Brand Strategy, Spalding
  • VP Marketing, Mizuno USA
  • VP Marketing Americas Region, SSL International (Reckitt Benckiser)
  • Global Director of Strategy, Bausch & Lomb
  • Global Marketing Director, Kimberly-Clark Corporation

Expertise

Industries

  • Manufacturing
  • Consumer Goods
  • Retail

Specialties

  • Market penetration and growth
  • Go-to-market strategy
  • Product Innovation

Education

  • MBA, University of Rochester
  • BS, Industrial Engineering, Boğaziçi University