Andrea Overman spent more than 30 years as a successful marketing, sales and business development executive in the healthcare industry. Increasing revenue, entering new markets, and introducing new products and services.
Andrea started her career in health care sales and sales management. As regional sales manager, she grew the regional sales revenue by more than 30% throughout a twelve-state area in the southeastern U.S. She was promoted to senior product manager with P&L responsibility for a key diagnostic product line that represented 56% of the division’s gross profit.
After moving to Dallas, she started in the pharmacy business unit for VHA Inc., now Vizient, and, within a short time, was promoted to GM with full P&L responsibility for the business. In this role, she led a group of thirty professionals including registered pharmacists, registered nurses and certified public accountants in negotiating competitive contracts and marketing those agreements to the VHA hospital members. Successful execution required detailed marketing and sales plans and coordination with partner organizations’ national sales teams like Abbott Labs, Amgen, and Eli Lilly.
Andrea was tapped to build a new non-acute care services business for VHA. She authored the business plan and developed the national strategy, hired a high-performing team and built a national network of non-acute care sales representatives. Four years later, the non-acute care services business generated $1.2 B in sales and 1500 new physician, surgery center and home care clients. Today, the customer base exceeds 160,000.
As VHA reorganized, Andrea was promoted to report to the COO (now CEO) as senior vice president of marketing to lead the company-wide marketing strategy and execution. Starting with a small communications team, Andrea built the marketing organization to include product management, corporate communications, market research, corporate strategy, public relations, marketing communications, digital strategy and a live satellite network. In addition, she assisted the COO with the development of business processes and organizational structure during a reorganization transition period. She was a key member of the leadership team responsible for growing the non-supply business for VHA.
Andrea expanded her healthcare industry leadership experience as SVP of marketing for GTESS Corporation reporting to the CEO. In this position, she marketed and sold software-as-a-service capabilities for a mid-size growth company to health plans and third party administrators. In addition, she gained knowledge and experience in the employer segment of healthcare as VP of marketing and product management with Ceridian Benefits Services. Reporting to the GM, she led product management and marketing of employee benefits services to more than 55,000 corporate clients and brokers.
Andrea led the enterprise product marketing strategy at Availity, a health information network. In this role, Andrea built the strategic marketing capability for the organization and led the national marketing strategy for a range of technology-based services. Andrea led the marketing strategy for the revenue cycle management solutions as well as the integration into the overall product suite after a company acquisition. She is acknowledged for her contributions to profitability, lead generation, go-to-market strategies and process improvement.
Andrea earned her BA from The Ohio State University and an MBA from Southern Methodist University. She lives in the Dallas-Fort Worth area with her husband, Mark. They have two adult children who live in San Diego and Las Colinas. She enjoys traveling to see extended family and friends across the U.S. and parts of Europe, a round of golf in good weather and spin classes - especially when the playlist includes songs she recognizes. To give back, Andrea enjoys mentoring professionals starting their career or re-entering the workforce.
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