Executive Marketing Positions

  • SVP, Marketing, Vizient
  • VP, Non-Acute Care Services, Vizient
  • Vice President, Marketing and Product Management, Ceridian Benefits Services
  • SVP, Chief Marketing Officer, GTESS Corporation
  • Principal, Product Marketing, Marketing Operations, Sales Enablement, Availity, LLC
  • Senior Director and GM, Pharmacy, Vizient
  • Senior Product Manager, Mallinckrodt Pharmaceuticals
  • Regional Sales Director, Mallinckrodt Pharmaceuticals


Education

  • MBA, Southern Methodist University Cox School of Business
  • BA, Journalism/Public Relations, The Ohio State University
  • Pragmatic Marketing Certified in Product Management, Product Launch and Pricing

Specialties

  • Product line, sales force and marketing team integration post M&A
  • Designing effective organizations and cross-functional processes with a focus on P&L
  • Strategic planning workshops with the senior leadership team
  • New products and services launch
  • Sales and marketing alignment and acceleration
  • Strategic partnerships and channel partner programs
  • Pricing strategies
  • Lead generation
  • Go-to-market and growth strategies
  • Healthcare, providers and health plans, pharmaceuticals and medical devices  
  • Technology
  • Business outsourcing services

How Andrea Can Grow Your Business

  • Serving as an interim marketing executive as a member of your leadership team
  • Deepening the understanding of the customers throughout the organization; leading to shorter development cycles, marketing messages that resonate, effective customer service and enhanced customer satisfaction
  • Identifying ways to streamline processes and reduce expenses while growing revenue
  • Building a strong, cohesive, customer-focused product/services suite with effective pricing strategies
  • Accelerating the sales cycle, demonstrating value to the customer and improving the lead-to-close ratio through the development of appropriate marketing content throughout the buying process
  • Increasing the quality and quantity of sales leads through a customer-focused, market-driven approach
  • Developing and executing cross-functional product launch initiatives to assure organizational readiness, resource effectiveness and ensure the attainment of launch revenue goals
  • Designing and building customer-focused, coordinated marketing and sales organizations
  • Leading strategic planning workshops to build, communicate and execute a cohesive growth plan
  • Assessing potential partnerships and delivering valuable strategies for channel partner sales and marketing programs
  • Identifying potential lucrative markets and customer groups along with a customized approach for each new and existing segment
  • Developing, coaching and mentoring high-performance marketing teams in order to maximize productivity and team member satisfaction

Success Stories

  • Initiated, built and managed P&L for a new non-acute care services business for Vizient. Authored the business plan and developed the national strategy, hired a high-performing team and built a national network of non-acute care sales representatives. Four years later, the non-acute care services business generated $1.2 B in sales and 1500 new physician, surgery center and home care clients. Today, the customer base exceeds 23,500 non-acute care sites.
  • Led staff of 90 with responsibility for company marketing strategy, market research, product marketing, social media, live satellite network, public relations, content publishing and marketing communications functions.
  • Led the national marketing strategy for a mid-sized healthcare technology company. Launched two product lines into new market areas as a result of growth company acquisitions. Tripled the geographical market for the existing product line.
  • Full P&L responsibility for team responsible for contract negotiations with and marketing of more than 100 top U.S. pharmaceutical, biotech and device firms. Achieved 90% market share during product introduction for strategic biotech partner and attained 79% share of market for large medical device company vs. a national average of 45%.
  • Led private-label product line team that sustained market share and extended the product life cycle of patented pharmaceuticals upon expiration. Achieved 120% of revenue target.
  • Rebranded a mid-sized technology company, repositioned the product line, identified and defined target segments and developed effective and coordinated marketing and sales materials doubling the annual unit sales.
  • Realigned marketing and sales strategy for the benefits administration division of a $1.7B business services company. Created a new customer-focused program which increased enrollment levels and revenue while helping clients reduce cost through tax savings. Created the first formal segmentation view for the division which resulted in enhanced coordination between marketing and sales for improved sales results.

Andrea Overman Biography

Andrea Overman spent more than 30 years as a successful marketing, sales and business development executive in the healthcare industry. Increasing revenue, entering new markets, and introducing new products and services.

Andrea started her career in health care sales and sales management. As regional sales manager, she grew the regional sales revenue by more than 30% throughout a twelve-state area in the southeastern U.S.  She was promoted to senior product manager with P&L responsibility for a key diagnostic product line that represented 56% of the division’s gross profit.

After moving to Dallas, she started in the pharmacy business unit for VHA Inc., now Vizient, and, within a short time, was promoted to GM with full P&L responsibility for the business. In this role, she led a group of thirty professionals including registered pharmacists, registered nurses and certified public accountants in negotiating competitive contracts and marketing those agreements to the VHA hospital members. Successful execution required detailed marketing and sales plans and coordination with partner organizations’ national sales teams like Abbott Labs, Amgen, and Eli Lilly. 

Andrea was tapped to build a new non-acute care services business for VHA. She authored the business plan and developed the national strategy, hired a high-performing team and built a national network of non-acute care sales representatives. Four years later, the non-acute care services business generated $1.2 B in sales and 1500 new physician, surgery center and home care clients. Today, the customer base exceeds 23,500 non-acute care sites.

As VHA reorganized, Andrea was promoted to report to the COO (now CEO) as senior vice president of marketing to lead the company-wide marketing strategy and execution. Starting with a small communications team, Andrea built the marketing organization to include product management, corporate communications, market research, corporate strategy, public relations, marketing communications, digital strategy and a live satellite network.  In addition, she assisted the COO with the development of business processes and organizational structure during a reorganization transition period. She was a key member of the leadership team responsible for growing the non-supply business for VHA.

Andrea expanded her healthcare industry leadership experience as SVP of marketing for GTESS Corporation reporting to the CEO. In this position, she marketed and sold software-as-a-service capabilities for a mid-size growth company to health plans and third party administrators.  In addition, she gained knowledge and experience in the employer segment of healthcare as VP of marketing and product management with Ceridian Benefits Services. Reporting to the GM, she led product management and marketing of employee benefits services to more than 55,000 corporate clients and brokers.

Andrea led the enterprise product marketing strategy at Availity, a health information network. In this role, Andrea built the strategic marketing capability for the organization and led the national marketing strategy for a range of technology-based services. Andrea led the marketing strategy for the revenue cycle management solutions as well as the integration into the overall product suite after a company acquisition. She is acknowledged for her contributions to profitability, lead generation, go-to-market strategies and process improvement.

Andrea earned her BA from The Ohio State University and an MBA from Southern Methodist University. She lives in the Dallas-Fort Worth area with her husband, Mark. They have two adult children who live in San Diego and Las Colinas. She enjoys traveling to see extended family and friends across the U.S. and parts of Europe, a round of golf in good weather and spin classes - especially when the playlist includes songs she recognizes. To give back, Andrea enjoys mentoring professionals starting their career or re-entering the workforce.