Executive Marketing Positions

  • CEO, CMO, and Board Member, AutoSquad
  • Advisory Board Member, MomMade Foods
  • Board Member, Michaels Stores
  • President, iMotors
  • VP/GM, OfficeDepot.com
  • VP/GM, New Media, The Weather Channel


  • MBA, J.L. Kellogg School of Management, Northwestern University
  • B.S., McIntire School of Commerce, University of Virginia
  • Associate Certified Coach, International Coach Federation
  • Strategic Retail Management, Harvard Business School


  • Creating Omni-channel marketing and commerce strategies
  • Leveraging technology and employing consumer insights to fuel growth and innovation
  • Branding
  • Devising distinctive positioning and messaging, and relevant, engaging content
  • Planning Market, Launch of products, channels, and companies
  • Determining Business development strategy, identifying partners and advising on negotiations
  • Researching and evaluating new product and market opportunities
  • Executive coaching
  • Retail, Media, Automotive, Healthcare, Technology, and Mobile Industries

How Beth Can Grow Your Business

  • Developing digital marketing strategies, including Websites, Social Media, SEO/SEM, Mobile
  • Devising integrated lead generation strategies
  • Prioritizing growth initiatives
  • Optimizing resources, both human and other

Success Stories

Selected Results:

  • Frequently rehired by clients for follow-on engagements
  • Increased online order completion by 20% for Fortune 500 company
  • Led Toyota Dealership from 358th ranking to top 20 and top independent dealer online
  • Rebranded 3 companies, increasing differentiation within each industry
  • Increased enrollment 20% in three months for adult day health center
  • Grew sales pipeline10% in five months for enterprise software firm
  • Increased conversion rate by 30% in 2 months and doubled upsell rate for mobile tire and brake company

Beth VanStory Biography

Beth excels at driving profitable growth through building collaborative relationships, employing customer insights, and exercising financial rigor. An early adopter, she helps clients leverage technology to fuel growth and innovation.

Her experience spans start-up to Fortune 500. She is also an ICF Credentialed Coach. Balancing a creative eye with practical sensibility, Beth is a skilled problem solver, decision maker, communicator and relationship builder. Beth is often hired by former colleagues and rehired by former clients.

WIth over 25-years of experience as a consultant, executive, and marketer, Beth’s background crosses b2c and b2b sectors Her industry expertise includes ecommerce, digital media, marketing and entertainment, e-commerce, automotive, mobile apps and patient care.

A forward-thinking leader, Beth is adept at developing market-focused growth strategies, often serving as interim CMO,.. Her deep expertise in marketing, combined with her early foundation in finance and later experience as an operating executive, enables her to serve many roles as a trusted advisor to executives.

Prior to consulting, Beth was President of iMotors, an online used car retailer, where she managed the entire customer experience, from acquisition through delivery including business development, marketing, sales, service and systems development and operations, directing 150 employees. Beth also helped raise the company's Series E funding of $62.5 million.

As Vice President, online at Office Depot, she led the launch of the www.officedepot.com, reaching profitability in its first year. OfficeDepot.com won both the CIO Web Business 50/50 and Retail Network Innovation awards twice and ComputerWorld named Beth e-commerce Executive of the Year.

As VP/GM of New Media for The Weather Channel, Beth led the award-winning weather.com site to become a top trafficked content site. Beth was also a member of the Strategic Planning team.  

Beth began her interactive experience as Director of Marketing for Bell Atlantic’s Interactive Television (now Verizon FIOS) trials where her team won a CTAM Mark Award for its work. Previously she held several product management and marketing positions with MCI where she focused on b-to-b services to companies of all sizes. 

A leader in interactive technology, Beth has spoken at numerous conferences both in the United States and abroad. She has been profiled and quoted in publications including Newsweek, Communications Week, and Information Week. She has appeared on CNET and testified before Congress regarding issues in the high tech field.

Beth is a former board member of shop.org, Michaels Stores, and Phthisis Diagnostics and currently sits on the advisory board of Mom Made Foods.

She holds an MBA from Northwestern and an undergraduate degree in Finance and Management Information Systems from the University of Virginia. 



My partners and I hired Beth to help us craft more succinct and differentiating messaging platform for our business and direct the execution of it through our website and presentation materials. Working closely with us, she helped us better define our suite of services and convey our key points of differentiation. We now have a much more crisp presentation online as well as in our materials we use for in-person meetings.
Jeff Craig, Principal, CIO/CTO; NewPoint / CSM LLC; A Technology holding LLC, with partnerships in technology and consulting firms.

Beth brought clarity and focus to our project, always making sure that we were connecting the dots so that tactics we defined had a clear, direct link to our strategic goals and were measurable. It was quite refreshing to work with someone that had such a well-defined and logical approach. Part of the fun of working with Beth was that she often shared her insights in witty ways that cut right to the heart of the matter. I hope to have the chance to work with her again.
Tom X Yates, Product Marketer, Rocana

There isn't enough time in a week to express all of the value that Beth brings when helping to solve tough problems. From the first minute, her explorative style helped us to change our focus and start asking the right questions. In following her recommendations, we have reduced the cost of our online customer acquisitions and improved our overall conversions. If can hire or consult with only one person this year, there is not better investment of time or capital than with Beth.
Francis Juliano, CTO/CIO, Wine.com

Beth is an outstanding general manager who understands the big picture and how each piece of the organization fits in. She was a strategic leader with deep enough operational experience to be a valued coach and trusted advisor. Her management style is results-oriented and she has high expectations from her team because she set high standards for herself.
Rob Erlichman, VP Marketing, iMotors