Executive Marketing Positions

  • CMO, Hancock Holding Company (New Orleans, LA)
  • Director of Marketing, Viking Range Corporation (Greenwood, MS)
  • Senior Vice President, Retail, BankAtlantic (Ft. Lauderdale, FL)
  • Vice President of Marketing, Market Line Associates (Atlanta, GA)
  • Senior Vice President, Marketing and Distribution Strategies, Union Planters Corporation (Memphis, TN)


Education

  • BBA, Finance, The University of Mississippi
  • Executive Education, The University of Colorado

Specialties

  • ROI-Based Sales Programs
  • Target Market Identification and Quantification
  • M&A Integration
  • Visioning and Strategic Planning Leadership
  • Growth Planning and Execution
  • Lead Generation
  • Product Differentiation and Development
  • Alliances and Joint Ventures
  • Crisis Management
  • CRM
  • Manufacturing, Consumer Products, Culinary Marketing, Financial Services, Lifestyle Brands

How Bill Can Grow Your Business

  • Creating a market-focused company roadmap for growth
  • Articulating the CEO’s vision to employees, customers, prospects and ownership
  • Bringing the voice of the customer to the table to enhance mission clarity
  • Creating an ROI-based ranking of all marketing and non-marketing opportunities on the table to prioritize valuable resources
  • Charting new product and market expansion
  • Enhancing sales by differentiating products and services
  • Identifying opportunities to enhance product/service margins
  • Defining a process for marketing tactics identification, creation, execution and tracking

Success Stories

  • Recognized by Fortune Magazine for creating the #2 brand in the county
  • Created the top-ranked social media brand in the category as ranked by L2
  • Prospect marketing created a 4 to 1 predisposition of product when targets entered the buying stage
  • Marketing programs generating over 300% first year ROI
  • Created first corporate marketing function for a NYSE company and grew it to a top 30 position out of 10,000 players in six years
  • Using data analytics, created an industry leading new customer onboarding system to increase retention by 20% with a focus on 60 company acquisitions

Bill Andrews Biography

Bill Andrews is a CMO who has created bottom line magic by pairing world-class branding with strong ROI-based database marketing programs. After serving as the head of marketing for two New York Stock Exchange listed companies, he transitioned to a privately held, global consumer products company. As the head of marketing for Viking Range, his programs helped establish a new category for the home market and enjoyed a brand predisposition of 4 to 1 over their next closest competitor. While leading marketing for this iconic global lifestyle brand, Fortune Magazine recognized their marketing efforts by naming Viking the #2 brand in the country. As an early believer in the power of social and digital media, L2 rated his company as the #1 social media brand in the home category. Bill also has extensive experience in database marketing and CRM and has championed programs that have produced first year ROI results of over 300%.

A finance graduate of the University of Mississippi, Bill continued his education at the School of Bank Marketing at The University of Colorado where he graduated with distinction.

Bill served as Chairman of the Board of the Business School at Ole Miss, the Chairman of the New Orleans-based Southern Financial Exchange, President of the Central South Chapter of the Bank Marketing Association and as a board member of the National Automated Clearinghouse Association. As an outside resource, he has assisted Capital One and BB&T in annual strategic planning. 

To prove that he can do things other than “marketing” and “financial”, Bill has served as the Senior Warden (Chairman of the Board) at Nativity Episcopal Church and a board member of the Southern Foodways Alliance.