Bill Andrews is a CMO who has created bottom line magic by pairing world-class branding with strong ROI-based database marketing programs. After serving as the head of marketing for two New York Stock Exchange listed companies, he transitioned to a privately held, global consumer products company. As the head of marketing for Viking Range, his programs helped establish a new category for the home market and enjoyed a brand predisposition of 4 to 1 over their next closest competitor. While leading marketing for this iconic global lifestyle brand, Fortune Magazine recognized their marketing efforts by naming Viking the #2 brand in the country. As an early believer in the power of social and digital media, L2 rated his company as the #1 social media brand in the home category. Bill also has extensive experience in database marketing and CRM and has championed programs that have produced first year ROI results of over 300%.
A finance graduate of the University of Mississippi, Bill continued his education at the School of Bank Marketing at The University of Colorado where he graduated with distinction.
Bill served as Chairman of the Board of the Business School at Ole Miss, the Chairman of the New Orleans-based Southern Financial Exchange, President of the Central South Chapter of the Bank Marketing Association and as a board member of the National Automated Clearinghouse Association. As an outside resource, he has assisted Capital One and BB&T in annual strategic planning.
To prove that he can do things other than “marketing” and “financial”, Bill has served as the Senior Warden (Chairman of the Board) at Nativity Episcopal Church and a board member of the Southern Foodways Alliance.
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