Cathy has over 25 years of experience in marketing, general management, strategic planning and new market development in the United States and internationally. She joins Chief Outsiders after running her own consulting firm for 13 years. During her previous tenure, Cathy worked across a wide variety of industries including B2B and B2C businesses both small and Fortune 50.
Cathy worked at The Pillsbury Company as Director of Global Brand Development and Vice President of Marketing/GM. At the Coca-Cola Company, she had responsibility for Latin America Marketing and was later the Vice President of Marketing for the Fountain Division. Cathy left Coke to become an Executive Vice President/GM at the Wells Fargo Company.
Throughout her career, Cathy has used brand and consumer insights to reposition mature businesses and introduce new ones. She has been responsible for leading due diligence on acquisitions and developing joint venture partnerships. Cathy created and implemented a new retail customer positioning and business model at Coke, addressing the needs of over 6,000 clients across channels including quick service restaurants, mass merchandisers and convenience stores.
As a consultant, Cathy worked with companies with several billion in revenue as well as start-ups and small enterprises with sales below $5 million. In every case the objective was the same: Increase profitable growth by understanding and leveraging consumer and customer insight to create a sustainable competitive advantage.
Cathy studied for her MBA at the University of Minnesota where she received The Pillsbury Fellowship in Marketing. She holds a Diplome d’Etudes Linguistics Francaises from the Sorbonne in Paris and a BA in French (with honors) from the University of Kansas. She is based in Atlanta.
Let's talk about your business.