Executive Marketing Positions

  • Chief Marketing Officer, Vidyard
  • Chief Marketing Officer and Executive Vice President, Ipswitch
  • Vice President of Global Marketing, dynatrace
  • Vice President of Product Marketing, Compuware
  • General Manager of Managed Services, NaviSite
  • Senior Director of Product Marketing and Market Development, RSA Security
  • Senior Director ebusiness, Oracle


Education

  • MBA, MIT Sloan School of Business
  • BS Electrical and Computer Engineering, University of California Santa Barbara

Specialties

  • Growth Strategy
    • 20+ years of Software, Technology, Cloud and SaaS expertise with companies ranging from start-ups to the Global 2000
    • Partnering with executive teams to develop and implement growth strategies for fast moving technology and B2B companies
    • Implementing end-to-end go-to-market programs that align sales, marketing and product teams around a winning strategy
    • Launching new products and go-to-market initiatives
  • High Velocity Demand Gen
    • Growing SaaS businesses using high-velocity/low-friction and freemium approaches
    • Developing land and expand programs that accelerate new and growth business
    • Identifying and fixing leaks in the sales and marketing funnel
  • Digital and Content Marketing
    • Creating killer websites that attract traffic, position your brand and drive conversions
    • Creating high volume lead generation engines leveraging inbound and content marketing
    • Leveraging video to tell brand stories, position thought leadership, generate leads and accelerate sales cycles
  • Storytelling and Positioning
    • Using the Voice of the Customer (VoC) to create and test compelling persona-based messaging that drives engagement, differentiation and leadership
    • Leveraging social media, community and key influencers to tell brand stories, generate buzz and extend reach
  • Team and Infrastructure Building
    • Building high performance marketing teams balancing full-time, contract and agency resources.
    • Increasing B2B sales team effectiveness, accelerating the buyer’s journey and shortening sales cycles
    • Leveraging marketing technology (MarTech) to increase marketing productivity and effectiveness

How Jeff Can Help Grow Your Business

  • Revenue
    • Accelerate new customer acquisition and increase customer lifetime value for software, internet and technology businesses
    • Shorten B2B sales cycles and increase win rates for direct and channel sales teams
    • Break out of growth ruts by deploying new tactics and go-to-market approaches
  • Pipeline
    • Increase high-quality, sales-ready leads by building high-ROI programs that scale
    • Increase web traffic, search rankings and conversions
    • Help sales Inside Sales/BDR/SDR teams book more meetings by cutting through the clutter of traditional sales prospecting
  • Awareness and Leadership
    • Increase market share by developing compelling and differentiated positioning
    • Increase awareness through digital marketing, social media and thought leadership programs
  • ROI
    • Increase ROI of marketing spend and reduce customer acquisition costs
    • Turbo-charge sales and marketing team effectiveness

Success Stories

  • Growth Marketing - Built teams and strategies that drove high growth and category creation at tech companies dynatrace ($35M to $300M), NaviSite ($10M to $100M), and Vidyard ($10M to $15M). 
  • Product Marketing - Drove storytelling, branding, messaging and positioning at dynatrace, RSA Security, Ipswitch and Vidyard resulting in leadership recognition in the Gartner Magic Quadrant and Forrester Wave.  Led rebranding and launch of Vidyard’s freemium product resulting in over150k subscribers. 
  • GTM Strategy and Execution - Developed Sales and Marketing playbook with quarterly interlocks at dynatrace to support sustained 30%+ growth.  Implemented agile marketing at Vidyard to support 50% annual growth.  Rolled out campaigns and sales tools aligned with target market segments, sales channels and buyer personas.
  • High Velocity Demand Gen and Sales Acceleration - 10+ years experience executing high velocity/low friction programs to accelerate new customer acquisition and grow existing accounts.  Key role in eight website redesigns resulting in 50% to 100% increases in traffic and conversions.  Doubled blog traffic at Ipswitch by improving long-tail keyword SEO rankings. Increased marketing generated opportunities by 50% at Vidyard. 
  • Customer Value - Utilized “Voice of the Customer” best practices at Vidyard & dynatrace to create value-based messaging & talk tracks driving prospects to “lean into” & accelerate the buyer’s journey.  Created customer videos at Vidyard & Ipswitch focused on driving urgency through ROI and reducing “no-decisions”.
  • Innovation and Thought Leadership - Deployed “video-first” content strategy at Vidyard featuring video chalk talks on sales and marketing best practices.  Launched virtual user group summit at Vidyard and Ipswitch resulting in 2,000+ registrants per event to drive new customer acquisition, installed base growth and renewals.

Jeff Loeb Biography

Jeff helps companies ignite growth through an approach that balances strategy and execution.  Jeff has a long and proven track record of success getting into the trenches with CEOs and executive teams to identify the highest potential growth opportunities and developing plans, tactics and metrics to achieve measurable success. 

Jeff has driven high-growth and industry leadership in organizations ranging from pre-revenue start-ups to multi-billion dollar titans in industries ranging from video marketing technology platforms, cybersecutity, ERP, ebusiness, web hosting, managed services, application performance management, network management, virtualization, and factory automation.

Jeff has had leadership roles at companies including Oracle Corporation, RSA Security, dynatrace, Navisite, Akorri and Vidyard. 

Driving growth and industry leadership got into Jeff’s blood early starting with his first job at a VC-backed start-up that went public and transformed an industry.  Motivated by that experience, Jeff pursued his MBA at the MIT Sloan School of Management focusing on technology innovation, marketing and creating competitive advantage through digital technology.  Over the past 20+ years, Jeff has honed these skills with B2B software, SaaS, cloud and technology companies. 

After business school, Jeff joined the leading operations management consulting firm (Pittiglio Rabin Todd and McGrath – now part of PwC) focused on high growth technology companies.  PRTM focused on “results, not reports” – a guiding philosophy that continues to drive Jeff’s work and approach to growth marketing.

Jeff loves applying the skills and best practices he has mastered over his career to businesses - small and large - that are seeking to accelerate growth and increase ebitda. 

Jeff is the founder of the MIT CIO Symposium, the largest CIO event in the Northeast.  Jeff received his Bachelor of Science degree in Electrical and Computer Engineering from the University of California Santa Barbara, and his MBA from the MIT Sloan School of Management.

 

References

“Jeff’s go-to-market insight has been invaluable to my business.  His deep marketing experience coupled with industry knowledge enabled us to quickly focus our go-to-market strategy – exactly what I wanted.  Jeff’s guidance put things into manageable buckets and made me feel a lot more confident in executing."

Kevin Gorinshteyn, Founder, Epikta.com

 

“Jeff helped our business understand the power of embracing an outside-in, customer centric perspective. Under his guidance, the business built capabilities around collecting and applying customer insight. Starting with a voice-of-customer research study, our marketing, sales and product teams found common ground in the pain points and value drivers of each key persona. This customer centricity combined with a deep understanding of GTM strategy frameworks helped to drive alignment across multiple teams and stakeholders.”

Jeff Gadway, Co-founder, Galvanize Worldwide

  

“Jeff is one of the smartest marketing guys I've worked with. He has that rare ability to understand the inner thinking of customers and to align his company's products with their real needs. His ideas are groundbreaking yet practical.”

David Lacey, Director, Royal Mail Group

“Jeff helped us tremendously with marketing planning and developing practical go-to-market recommendations. As a startup company we are always careful with our expenses. Jeff provided great value. Jeff’s guidance helped us identify and prioritize high impact initiatives and put them in a manageable form ready for execution. I'd recommend anybody that is looking to accelerate growth to get Jeff's help."

Oleg Shilovitsky, CEO, OpenBOM by Newman Cloud, Inc