Executive Marketing Positions

  • Vice President, Global Demand Marketing, Infor
  • Senior Vice President & CMO, Tessco Technologies
  • Vice President, Digital Engagement, American Red Cross
  • Associate Vice President – Marketing, Zurich Insurance



Education

  • MBA, University of Illinois, Chicago
  • BA, Indiana University

Specialties

  • Reenergizing market positioning to deliver strong differentiating value propositions for strong joint sales go-to-market strategies
  • Building sustainable lead generation programs and practices to drive measurable ROI
  • Cross channel commerce strategy and implementation including building a strong MarTech stack
  • Building strong marketing organizations utilizing both internal and external resources to maximize efficiency Organizational design, talent assessment and transformation
  • Leveraging cross industry best-practices to deliver incremental value Deep experience in personal lines and commercial insurance, telecommunications carrier, distribution, manufacturing, non-profit and enterprise software

How Craig Can Grow Your Company

  • Developing strong value proposition and market positioning
  • Designing organizational alignment between sales, product and marketing and IT
  • Developing cross-channel B2B and B2C ecommerce strategy
  • Building sustainable ROI driven lead generation programs including developing effective marketing tech to drive growth
  • Defining company brand positioning, messaging and visual identity

Success Stories

  • Created Impactful Marketing Strategies. Transformed a marketing practice from cost center to profit center in first year and increased pipeline revenue and opportunities by $100M within six months.
  • Delivered cross channel commerce strategy & operations. Relaunched three major commerce and lead generation implementations to drive over $1B in new revenue opportunities in the first 18 months
  • Built strong digital practices. Delivered the first integrated digital marketing program including a comprehensive strategy, including paid, SEO, and online advertising, leading to increased revenue by 20% in incremental revenue.
  • Transformational turnarounds. Generated revenue growth by 40% to reach $200M in six months at a large multi-billion dollar organization, and increased omni-channel revenue by 20%.
  • Proven Thought Leadership. Awarded three patents on web design and business process, two ECHO awards for campaign design, Oracle Retail Customer Advisory Board Member, and published in the CIO Journal and Internet Retailer for digital marketing accomplishments.  Keynote speaker at IRCE for 8K attendees opening for Al Gore to tell the commerce story built at American Red Cross.

Craig Oldham Biography 

Craig Oldham is an accomplished Senior Marketing Executive and Consultant with more than 20 years of success across the telecom, insurance, financial services, software, and advertising industries. Leveraging extensive experience executing transformational strategies to turn marketing team cost centers into revenue machines that drive bottom-line results and ROI, he is a valuable asset for companies seeking expert advisory in the areas of digital marketing transformation, lead generation, branding architecture, or talent development issues. His broad areas of expertise include digital marketing, e-commerce optimization, operations, branding, talent development, B2B, analytics, CRM, MarTech, continuous improvement, and strategic partnerships. 

Throughout his executive career, Mr. Oldham has held leadership positions at organizations including Mahdlo, Infor, Tessco Technologies, American Red Cross, Zurich Financial Services, Allstate, Sprint, and Ameritech/SBC. As Principle with Mahdlo since 2017, he leads consulting services to help clients drive incremental value from their marketing practices, has worked with a CEO on go-to-market strategy to target CMOs looking to build a better MarTech strategy, and was hired by the CMO of Infor to transform the software company’s global demand generation strategy to drive efficiency in acquisition costs. This follows four years as Senior VP/CMO with Tessco Technologies, where he was recruited by the CEO to transform the distribution brand and reposition it as a value-added services firm to enhance the margin profile. Here he implemented a digital marketing platform that delivered $6M+ in top-line value, created the company’s first digital integrated lead gen platform to deliver $2M in the first three months, and launched new digital experiences to generate an incremental 5% revenue increase in a declining market. He previously spent four years as VP of Digital Engagement & Commerce with American Red Cross, where he was recruited by his former leader at Allstate to transform the digital go-to-market strategy. Here he worked with local and national leaders to relaunch the online digital platform, generated a 40% boost in online donations, and delivered $38M in incremental revenue with programs including paid search, online advertising and mobile donations. He earlier held leadership positions at Zurich North America, Allstate, and with various telecom companies.

Craig holds a BA in Telecommunications Management from Indiana University and an MBA in Marketing from the University of Illinois at Chicago. He has been an Oracle Retail Customer Advisory Board Member.  He holds three patents in web design and business process, has won two ECHO awards for campaign design, and has spoken at multiple digital marketing conferences including opening for Al Gore at IRCE in Chicago.