Executive Marketing Positions

  • General Manager and Mineset, Inc. President, SGI
  • VP of Marketing, Alacritech
  • VP of Marketing, Intransa
  • VP of Switch Products, McDATA
  • General Manager, Brocade Communications
  • Senior Director of Sales and Marketing, Exabyte
  • Director of Product Marketing, Tektronix
  • Director of Americas and Asia Pacific Sales and Marketing, Tektronix

Education

  • B.S. in Business Administration with a focus in Accounting, Portland State University
  • M.B.A., University of Portland

Specialties

  • Product Management
  • Product Launches
  • Go-to-Market Strategy
  • Testing Business Model Fit
  • Customer Development Processes
  • Competitive Analysis and Product Positioning
  • Turnarounds and Crisis Management
  • Strategic Planning and Execution Plans
  • Sales and Marketing Alignment and Training
  • Agile Product Development
  • Financial Analysis of Business Model Choices
  • Fundraising Efforts including VC Expertise
  • Marketing Automation and Content Development
  • Leadership, Training, and Mentorship of Marketing Teams

How Doug Can Grow Your Business

  • Communicating what your firm does, the problems you solve, and how you are different than competitors in simple terms
  • Prioritizing segment focus
  • Building strategic plans with crisp execution goals and accountabilities
  • Defining the Customer Discovery process in order to bring innovative products to market
  • Creating credible and impactful case study process
  • Driving market led product development
  • Identifying the right route-to-market mix based on data
  • Selecting the right go-to-market partners
  • Pinpointing and removing inefficiencies and bottlenecks in the sales process
  • Aligning Sales and Marketing through a common playbook and clearly defined roles and responsibilities
  • Ensuring product launch readiness
  • Crafting the story around your vision
  • Shaping content creation to feed marketing automation systems

Success Stories

  • Initiated a strategic data-driven pivot when leading Mineset, Inc. that created the path to a successful exit; with ESI acquiring the company in January 2016
  • Restructured SGI’s storage business, refocusing the team on the most strategic products, markets, and partnerships; transforming the unit into one of SGI’s most profitable business segments
  • Closely collaborated with Alacritech CEO in transforming the company; taking it from being a supplier of server component products to a supplier of system level solutions resulting in significantly higher ASPs, total revenue and gross margins
  • Led the targeting and negotiating IP licensing opportunities at Alacritech; contributing over $15 million dollars to the bottom line
  • At McData (Acquired by Brocade) brought to market the Spherion line of fabric switches that revolutionized the industry; delivering the first scale-on-demand architecture and taking total switch revenue from approximately $30 million to over $100 million in 12 months
  • Led corporate Strategic Planning process for SGI; successfully integrating multiple business units and operating functions to build a credible plan
  • Successfully drove cross-divisional content and themes for the NAB tradeshow at Tektronix and orchestrated sales training prior to event to maximize effectiveness; with 30% of year’s business linked to NAB events
  • Drove Marketo marketing automation installation at Alacritech and defined and delivered content to support sales process; 50% of the revenue traced to marketing generated leads
  • Elected to SNIA IP Storage Forum Board of Directors; filling role of industry spokesperson and evangelist for iSCSI storage at numerous events

Doug Rainbolt Biography

Doug Rainbolt is a Marketing Executive and Trusted Advisor to CEOs and is known for his Product Management, Product Marketing, Strategic Planning, and Executive Leadership skills.

Rainbolt brings an analytical mindset to his world-view and loves to make sense of what some might characterize as chaos. Comfortable in making the ambiguous clear, he applies creativity in shaping a credible path to achieve positive change and growth. Whether it be a blank canvas with a yet to be defined business model, or a mature company looking for fresh insight, Doug has demonstrated versatility in applying the right lens to each situation.

Prior to joining Chief Outsiders, Rainbolt served as President of SGI’s Mineset subsidiary where he led his team through a Customer Discovery process to test product and market hypotheses and provide focus and clarity to Agile software product development. Mineset experienced a successful exit in January 2016, being sold to the leading French Virtual Design software company, ESI. In addition to his Mineset role, Doug served as Chief-of-Staff to SGI CEO, Jorge Titinger, and chaired executive staff meetings, quarterly business reviews, and drove the corporate strategic planning process.  He led the refocusing of SGI’s storage business unit transforming it into one of SGI’s most profitable segments. 

Rainbolt served as the VP of Marketing for Alacritech between 2006 and 2013. Alacritech, an acknowledged leader in advanced networking technology, provided products that allowed servers to perform far more efficiently. Through Doug’s leadership, in close collaboration with the CEO, Alacritech transformed itself from being just a subsystem supplier, to supplying complete systems, introducing a successful line of storage acceleration appliances that solved significant scaling problems plaguing large data centers. In addition, Doug helped in the Business Development arena, negotiating IP licensing contracts that generated over $15 million in proceeds to the bottom-line. 

Prior to joining Alacritech, Rainbolt served as the VP of Marketing for Intransa, an early state storage company. Doug and his team demonstrated the industry’s first 10GbE solution. He was heavily involved in promoting and evangelizing the use of IP network storage solutions across various markets through numerous speaking engagements and published articles. Doug served on the Storage Networking Industry Association IP Storage Board of Directors chartered with industry wide cooperation in promoting the use of IP Storage.

Following his service in Europe and proceeding Intransa, Rainbolt served at Brocade filling a couple of leadership roles. As VP of Switch Products for McDATA (now Brocade), he led an entrepreneurial team, including product management, and focused on growing revenue and share in a segment that McDATA had been under represented in. The highly motivated team introduced the highly successful Spherion product line and grew product revenues to north of $100 million from less than $30 million across the span of a little more than one year. His second GM role with Brocade, which was heavily centered on business strategy, product management, and cementing go-to-market collaboration with the OEM partners, was leadership for the company’s $600 million Transport Business. Brocade was the first major vendor to come out with 4Gb bandwidth products and solidify adoption with OEM partners. In addition, Brocade made tremendous inroads into new markets. 

Before joining Brocade, Rainbolt spent several years in the Netherlands working for Exabyte. Doug provided Sales and Marketing leadership for all of Europe, Africa, and the Middle East. His team led the world in tape automation product revenues, maintaining strategic relationships with Siemens and Bull. Doug learned firsthand the challenges of doing business across numerous countries and cultures.

When Doug isn’t working, he can often be found on his bike (where he’s often thinking about work) and has competed in number of triathlons and distance biking events throughout Europe and the U.S. He’s also an accomplished Home Brewer who calls Portland home.