Education

• Bachelor of Science, University of South Carolina
• MBA with Honors, Rutgers University

Specialties

• Growth Strategies derived from consumer/customer insights
• Marketplace/Competitive analysis to identify opportunities for accelerated growth
• General Management, Marketing, Sales, Market Research, Call Centers and P&L Management
• Developing innovative, integrated marketing plans
• Developing insight based communication strategies including Advertising, Digital/Social, Public Relations and Sales force resource development
• Conceiving, developing and launching New Products/Services – over 50 successes
• Resourceful and comprehensive problem-solving skills resulting in creative strategies and solutions to real business issues
• Building brands with Big Box retailers

How Kenn Can Grow Your Business

• Identifying, quantifying and prioritizing growth strategies
• Validating the optimal target audience and delivering compelling products/services with comprehensive and persuasive messaging
• Ensuring products and services are aligned with customer needs to deliver optimal value
• Providing thought leadership to the business
• Training Marketing teams and developing best practices

Success Stories

• Drove renewed growth of a 100 year-old business/brand by attracting new users with relevant new products while increasing usage among current users.
• Major product portfolio revitalization including new and improved products, new packaging, extension into new categories, new positioning and creative with the result being sales reversed from double digit declines to solid growth.
• Re-defined target audiences and implemented a major strategic shift in marketing strategy to drive 40% revenue growth.
• Successfully built an OTC consumer capability within an organization that was not previously in that business. Efforts included internal and external team creation along with several internal processes.
• Effectively led a comprehensive effort to gain FDA approval of a revolutionary new product by aligning stakeholders, working hand-in-hand with regulators and other important third party influencers to ensure support.
• Led major launch in small, unprofitable organization with a highly resourceful campaign including PR, digital, blogging, events and affinity locations to drive broad awareness and trial amongst target audiences.

Kenn Adach Biography

Kenn is a highly effective and credentialed senior marketing executive consistently propelling businesses to accelerated growth and driving innovation. His experiences over his 25 years plus career are diverse and include leadership roles in Consumer Products, DIY and Medical Devices. He has also applied his experience and skills in B2B creating strong relationships and crafting win-win strategies. He is known for identifying key strategic issues and developing creative and comprehensive action plans that deliver results.

He began his career in sales with Unilever where numerous accomplishments led to positions of increasing responsibility before ultimately making the transition from sales to marketing. Kenn was most recently Vice President, Global Marketing & Sales reporting to the CEO for OraSure Technologies, a leader in medical diagnostic testing.

In this role, Kenn quickly leveraged his expertise to develop a comprehensive market research strategy, develop a compelling positioning, packaging, website and a communications strategy while building an internal team along with hiring an Ad agency, PR agency, Sales broker and building a 24/7/365 call center. He led widespread capabilities development including ecommerce, securing retailer agreements and developing the financial tools to recognize revenue. He led the organization to successfully launch the first in-home HIV test approved by the FDA, and it was also the first infectious disease test for self-use by a consumer.

Kenn has a relentless focus on uncovering critical insights that have been an essential element in developing winning strategies. He has successfully developed and launched over 50 innovative new products in multiple categories and has consistently delivered market share gains in highly competitive markets.

Previously, Kenn held senior leadership roles with Bausch & Lomb, Playtex, Sherwin Williams and Unilever. He has demonstrated the ability to lead in both large and small organizations.

He received a BS in Business/Marketing from the University of South Carolina and earned an MBA from Rutgers University, graduating with honors. Kenn lives in Redding, Connecticut with his wife and their beloved golden retrievers. He enjoys golf and other sports, gardening and is an avid animal lover.