Accelerated Growth: Organization requires new products, new services, or new target markets to achieve desired growth rates.
Marketing Effectiveness: Marketing function is not contributing the needed leadership to help develop key market insights and effective go-to-market programs. Desired contribution is much higher than the value being delivered today.
Operational Inefficiencies: Organization needs to create a more efficient operating environment in order to free capital for growth initiatives. Marketing programs lack metrics and more effective demand generation programs are required.
Poor Technology Alignment: Technology investments are not of high value and do not support growth or transformation. Marketing platforms require review and enhancement.
Competitive Technology Disadvantage: Competitors are using e-commerce or m-commerce to differentiate their businesses and are realizing operating savings and/or new revenue opportunities.
Marketing and Technology-Enabled Growth: Use of new technologies to create new revenue opportunities or as the basis for new business models. These organizations must create new forms of value to grow profitably.
M&A and Integration: Businesses that use M&A as a primary or supplementary growth strategy face numerous challenges. Getting the right deal done at the right price is just the start. Integrating acquisitions to harness the full value of the deal is a challenge which often requires expertise and program management from outside the business.
New Business: Conceptualized and built PowerTrack®, the leading global B2B electronic payment solution and information services network (now called US Bank Freight Payment Systems)). Signed $1B contract with DoD in 2nd year of operation and grew the business to $6.5B in transactions processed in four years. (US Bank)
Strategic Definition: Assisted businesses in manufacturing, financial and business services, healthcare, high tech, consumer goods, food, and wholesale/distribution with the development of strategic plans which include a healthy dose of customer and market insights, positioning/value proposition, competitive analysis, options analysis of different scenarios and profit pools, and detailed operating plans.
New Products: Conceptualized, built, and operated two online print services and the leading PC-based financial accounting software solution. (Deluxe Corp, Open Systems)
Ecommerce: Led two F-500 businesses onto the Internet as the first VP of eCommerce for both US Bank and Deluxe Corporation. These first initiatives were not simple websites. They were fully functioning e-businesses.
Cross-Industry Best Practices: With a strong cross-industry background, able to bring best practices from one industry to another. One example, brought digital technology focused on serving financial customers to Allina Health Systems in Minneapolis, where we applied these practices to defining a telehealth and mobile health strategy and operating plan for this regional healthcare provider.
International Expansion: Led global expansion of regulatory risk/compliance business from $0 to $60mm in four years through organic growth and M&A. (Wolters Kluwer)
Integrated Marketing: Re-branded $400mm business and executive sponsor for $3.5B corporation’s rebrand and value proposition redefinition. (Wolters Kluwer)
Remediation: Multiple successes turning lines of business from low/no-growth into growing, profitable businesses. (Wolters Kluwer, Persoft)
If there is one statement that describes Mark’s passion and expertise it is this:
Accelerating revenues and profits using digital marketing and transformational technologies to create new products and services and to improve operations.
Coronna didn’t start out to be one of the first ecommerce industry executives. His career started in Sales, where he closed 49 of 50 global software sales opportunities in 18 months, causing the business (Open Systems, Inc.) to work quickly to develop next generation products.
Sales lead directly into a Director of Marketing role, which Coronna thought would allow his creative energies to emerge. With Coronna’s leadership contributions, this business (a PC-based software company), grew 100% annually for six consecutive years. This business experience shaded Coronna’s perceptions of growth, as he thought that should be the norm for every business! He also adopted the entrepreneurial spirit and approach which continues today.
Moving to a Fortune 200 service business, Coronna was able to combine his passion for and expertise in marketing and business development with a CIO role. While running an internal business incubator, Coronna used his technology responsibilities to bring this business onto the Internet. This was the first of Coronna’s eCommerce roles.
Coronna was recruited to US Bank where he managed the Marketing, Product, and Operational Groups for US Bank’s payment division. He designed, built and delivered a new Internet-based payment network service for the bank and secured a $1B sole source contract with the Defense Logistics Agency in the second year of operation.
The next major step for Coronna was to Wolters Kluwer Financial Services, which was an underperforming financial compliance and risk management business. As CMO, Coronna lead organic and M&A activities which doubled the business during his tenure. Coronna also took the business to the European market, and grew that business in four years from $0 to $60M.
As an experienced executive, Mark believes in the importance of sharing his expertise with non-profit organizations. He has participated as an active member of church and school boards. He has lead land use planning in his local community and was recently awarded an “outstanding citizen” award. Coronna currently chairs the board of Red Wing Ignite, a technology-based business accelerator. He also pastors a small country church in Stockholm, WI.
Coronna’s passion for growth extends beyond the world of business. He started a small cold-hardy vineyard and enjoys getting his hands dirty.
If you summarized Coronna’s expertise, you might say Coronna is a globally experienced executive with consistent growth, turnaround and repositioning results across multiple industries and business sizes. He is known for accelerating business growth through deep knowledge of marketing, business development, and technology management. He has developed innovative digital products and services and used digital technology to transform operations. Coronna is a serial innovator who has produced numerous new technology-enabled products and services and is skilled in building, growing, revitalizing, enhancing, and optimizing plans, products, processes, organizations, and technology.
As Coronna’s long-time business associates and friends say, “Mark just likes to grow things!”
“Mark is one of those select few individuals one meets in a lifetime who enriches you professionally and personally. I've worked for and with Mark for over 20 years in various organizations, including IBM, Deluxe and Group O. He has a deep and broad strategic mindset that enables him to develop an innovative idea and drive it to profitable execution in record time.
Mark has the uncanny ability to grasp all facets of new and legacy technologies and translate their relevance into profitable new products & services. He has a serial record for creating high performing organizations in several industries because he is a master of ‘majoring in majors’ and a quick study; has the surgical ability to lead, attract, mobilize and grow high performing talent; he is shameless about giving credit to everyone but himself for successful outcomes and always takes accountability when things don't turn out right. Mark has a track record for generating wealth for his investors, shareholders, employees, partners and community. Everyone wins in the ecosystem when Mark is engaged.
His integrity is unyielding and his passion to improve everyone and everything around him is contagious.”
Murad Velani, COO, Jostens
“We engaged Mark to help us turnaround our online business. Low/slow growth was creating major issues as we transition from a catalog distributor to an online retailer. Mark worked with our team to quickly assess the situation and our needs and current performance across five brands. He brought a strong voice-of-customer orientation to the process which was lacking previously. Mark developed a model which analyzed five strategic options, then helped us understand which would fit the business best. The comprehensive plan he produced was accepted by our corporate board and fully funded, and they commented that the plan "knocked it out of the park." Mark's deep knowledge of marketing, technology, and e-commerce came together in a unique way to help us accelerate our businesses.”
Vicki Leinbach, CIO, The Ariens Company
“Mark is the consummate professional and brings a wealth of knowledge and experience to his consulting engagements. Mark has worked on crucial decision topics for Engineering America regarding our Company's long term strategic plan. He has guided us through a concise organized process that has proven to be very effective. Through his vast successful past projects he has carved out a unique solution to assisting companies in large strategic undertakings in a fraction of the time it would take without his assistance. One person said it best when he said, ‘throw Mark into a room with a bunch of people with chaos and he will talk to each and every one of them and then deliver an output report which sorts everything out and gets people on track’. I could not agree more.”
Tony Belden, CEO, Engineering America