Mauricio is a digital-savvy marketing, business development and product executive with nearly two decades of experience helping emerging growth and middle-market technology innovators realize their market potential. He has built, led and energized high performance teams on a worldwide basis; developed and launched disruptive SaaS, Cloud and Big Data products and services; and driven breakthrough revenue growth in collaboration with sales leadership and strategic partners.
As an operating executive, Mauricio has worked with half a dozen B2B and B2B2C technology innovators, ranging from early-stage startups to middle market growth firms with hundreds of millions of dollars in revenues. He is versed in branding, positioning and messaging to create compelling differentiation and generate demand that spans domestic and international markets. Mauricio has deep experience leveraging and integrating multiple go-to-market channels, including web, social media, direct sales and partner ecosystems, to deliver superior market results. He has conceived, developed and launched new technology-centric offerings that have revitalized sales growth, provided an entry point into new markets, and expanded market share. Mauricio has led marketing, sales and strategic partnership initiatives with dozens of high profile industrial and consumer enterprises, including Siebel, Salesforce, Microsoft, Sun Microsystems, SAP, SAS Institute, 3M, Schneider, Wyeth, Berlex, J&J, Eisai, American Express, Columbia, Guess, Levi’s, Patagonia, Lululemon, Adidas and Jones Group.
Earlier in his career, Mauricio led client engagements as a member of Accenture’s Strategy Practice. In addition, he designed state-of-the-art test systems used in high tech manufacturing for Schlumberger in Silicon Valley. Since 2008, Mauricio has served on the Board of Directors of Tecnoquímicas S.A., a privately owned CPG and pharmaceuticals firm serving markets in Central and South America. He earned an MBA from Harvard Business School and a S.B. in Mechanical Engineering from Massachusetts Institute of Technology.
Mauricio is fluent in Spanish and French, enjoys world travel, digital photography and theater, and actively participates in entrepreneurship and leadership organizations in New York City, where he lives with his wife and two daughters.
“Intellectual, effective, honest, hard-working...”
"Mauricio gets it - expert in his field."
Sylvain Perrier, President and CEO, Mercatus Technologies
“He understood us as a technology company and was immediately insightful and versed in digital marketing best practices. Right out of the gate, he took the reins and developed a strategy to learn more about what we do and the different facets of the business.”
Peter Collins, President and CEO, A2B Tracking
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“We feel that we’ve received excellent value from Mauricio Barberi, our Chief Outsiders fractional CMO, and consider him an important member of our leadership team."
Jeff Weiss, Chief Revenue Officer, CMiC
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