Executive Marketing Positions

CEO, GM Roles:

  • CEO & President, Schaper,
  • CEO, Reunify
  • CEO, Boundary Medical
  • Office of the President, InfoSpan
  • VP/GM, Corporate and Professional Business Unit, Sylvan Prometric

Marketing and Sales:

  • Senior Business Development Officer, Healthcare, Capella Education Company
  • Area VP /VP, Industry Solutions, Software AG
  • EVP, Marketing and Sales, Kryterion
  • VP Sales & Marketing, InfoSpan
  • SVP, Marketing and Sales, Allen Interactions
  • Vice President Worldwide Sales, Drake/Sylvan Prometric


  • MBA, The College of William and Mary
  • Bachelor of Liberal Arts, Roanoke College


  • Technology: Software/Services/SaaS; B2B and B2B2C
  • Markets: Fortune 1000; Higher Education; Healthcare; Associations; Corporate; Government
  • Solutions: Online Learning/Training; Assessment/Testing; Application Software; Enterprise Software Solutions
  • Organizations:
    • Start-up Companies: Early adopter stage; “Proof of Concept”/Long term viability
    • Mid-size companies: Looking for turnaround or significant acceleration
  • Focus:
    • Account-based/Key-account marketing and sales
    • Value proposition development, ROI and messaging, especially in complex/conceptual solutions
    • New product and market launch, acceleration
    • Competitive analysis and positioning
    • Sales process, metrics and accountability
    • Corporate strategic planning
    • General organizational evaluation and effectiveness

How Pam Can Grow Your Business

  • Leading start-ups and small businesses through early adopter phase to sustained viability; corporate positioning for acquisition or significant investment
  • Employing a holistic view of marketing and sales to ensure organizational alignment and exceed revenue objectives
  • Using data and leading indicators to drive corporate, marketing and sales strategy, focus and results
  • Evaluating potential markets for best short and long-term ROI; building associated business plans; driving successful execution
  • Strategic market assessment, competitive analysis
  • Determining key differentiators, product ROI/value proposition for complex/conceptual products and solutions
  • New market development, new product development and go-to-market strategies
  • Launching third party relationships, leverage opportunities and channels
  • Leading strategic planning efforts to align founder/executive objectives with strategies and plans
  • Ensuring appropriate sales strategies, process, metrics and accountability
  • Interim marketing/sales management and mentoring
  • Evaluating corporate, sales, marketing and operational structure to facilitate efficiency and growth

Success Stories

  • Led a business unit at Sylvan Prometic that grew revenues from $21 million to more that $120 million in under three years.
  • Successfully led three entrepreneurial companies who were soliciting buyers or significant investors.
  • Led multiple start-ups or post start-ups through initial customer(s) to accelerated growth and proof of market viability.
  • Pioneered and led sales and marketing efforts of an innovative new product at that resulted in the first early adopter sale and subsequent multi-million dollar sales.
  • Led the development and launch of a new U.S. product that received national recognition and acceptance and spawned numerous new businesses.
  • Transformed the national sales force of an application software company in a commodity environment to a consultative, C-level solution, company, increasing vertical revenues by more than 10X.
  • Conducted a competitive and market analysis for an Indian based company wishing to enter the US market, steering them toward a successful launch in an untapped market and away from a saturated market with entrenched leaders.
  • Worked with numerous early stage companies to leverage thought leaders and third party organizations to act as advocates and sales channels.
  • Led corporate strategic planning efforts in multiple small and mid-sized organizations.
  • Advised numerous small to mid-sized companies on marketing positioning and execution.

Pam Cabalka Biography

Art and Science appear to be two distinctly grouped disciplines, often regarded as mere polar opposites. Those in the know, however, understand that there are both artful and scientific components to nearly every subject worth mastering.

As with medicine, education, and technology, today’s most lucrative sales and marketing strategies are driven by both data and emotion. The master of his or her craft possesses the ability to align both complimentary aspects into a harmonious combination worth celebrating – and putting into action.

Product positioning, differentiation and messaging expert Pam Cabalka is a strategic planning savant, well-versed in the art and science of integrating a company’s marketing and sales efforts to ensure that messaging and approach are both square and consistent.

Throughout her career, Cabalka has expertly navigated the art and science of a spectrum of industries, from healthcare to education and testing to IT. She’s likely made an impact on the educational career of someone you know, through her roles as Senior Business Development Officer, Healthcare, for higher education leader Capella Education Company. New technologies that help Penn State and Western Governor’s University ensure the security of their testing process are also a part of Cabalka’s legacy of strategic, transformative results.

Most recently, Cabalka dispensed expertise as the president and CEO of Schaper, Inc., a management consulting firm that offers strategic planning, marketing and sales counsel to startups and mid-sized companies.

Whether she’s growing revenues by over 400 percent or pioneering an innovative, new educational product, Cabalka truly is a relentless, results-oriented sales and marketing pioneer who has never settled for the ceiling.

Indeed, heralded by her colleagues as a strong, smart, personable business executive and tenacious negotiator, Cabalka combines a no-nonsense approach to success, which includes paving a trail for her and her clients, if there is not one carved out already.

Cabalka joins Chief Outsiders with a proven ability in establishing and executing new strategies and tactics to power mid-market enterprises out of a revenue plateau or decline, determining key competitive differentiators for her clients, and forming and leveraging new strategic partnerships and relationships to grow business.

Earning her Bachelor of Liberal Arts from Roanoke College and her MBA from The College of William and Mary, Cabalka possesses critical skills for today’s company and brand success, including complex enterprise, online learning and testing, and strategic planning for organizations of all sizes, including startups, small and mid-sized companies.

Cabalka resides in Minneapolis, MN and is a member of Chief Outsiders’ esteemed Midwest Tribe. When she isn’t working, she enjoys golf, cooking, reading, travel, skiing, scuba diving, spectator sports and spending time with close friends and family. She is on the Board of Trustees of Roanoke College, is a Director of the Minnesota Golf Association and is especially excited about being a Marshall at this year’s Ryder Cup!



“Pam is a highly-qualified and successful executive. She possesses an in depth industry knowledge and a no-nonsense, business acumen. She is a tenacious negotiator and is well versed in sales and marketing from the ground up. She is strong, smart and personable. Pam is the type of person to whom you can trust your most important and difficult projects and be assured that if she cannot find a way to make it work - she will create a way.”

Quinn Sutton, Development Economics Progress Group at World Bank Group