Art and Science appear to be two distinctly grouped disciplines, often regarded as mere polar opposites. Those in the know, however, understand that there are both artful and scientific components to nearly every subject worth mastering.
As with medicine, education, and technology, today’s most lucrative sales and marketing strategies are driven by both data and emotion. The master of his or her craft possesses the ability to align both complimentary aspects into a harmonious combination worth celebrating – and putting into action.
Product positioning, differentiation and messaging expert Pam Cabalka is a strategic planning savant, well-versed in the art and science of integrating a company’s marketing and sales efforts to ensure that messaging and approach are both square and consistent.
Throughout her career, Cabalka has expertly navigated the art and science of a spectrum of industries, from healthcare to education and testing to IT. She’s likely made an impact on the educational career of someone you know, through her roles as Senior Business Development Officer, Healthcare, for higher education leader Capella Education Company. New technologies that help Penn State and Western Governor’s University ensure the security of their testing process are also a part of Cabalka’s legacy of strategic, transformative results.
Most recently, Cabalka dispensed expertise as the president and CEO of Schaper, Inc., a management consulting firm that offers strategic planning, marketing and sales counsel to startups and mid-sized companies.
Whether she’s growing revenues by over 400 percent or pioneering an innovative, new educational product, Cabalka truly is a relentless, results-oriented sales and marketing pioneer who has never settled for the ceiling.
Indeed, heralded by her colleagues as a strong, smart, personable business executive and tenacious negotiator, Cabalka combines a no-nonsense approach to success, which includes paving a trail for her and her clients, if there is not one carved out already.
Cabalka joins Chief Outsiders with a proven ability in establishing and executing new strategies and tactics to power mid-market enterprises out of a revenue plateau or decline, determining key competitive differentiators for her clients, and forming and leveraging new strategic partnerships and relationships to grow business.
Earning her Bachelor of Liberal Arts from Roanoke College and her MBA from The College of William and Mary, Cabalka possesses critical skills for today’s company and brand success, including complex enterprise, online learning and testing, and strategic planning for organizations of all sizes, including startups, small and mid-sized companies.
Cabalka resides in Minneapolis, MN and is a member of Chief Outsiders’ esteemed Midwest Tribe. When she isn’t working, she enjoys golf, cooking, reading, travel, skiing, scuba diving, spectator sports and spending time with close friends and family. She is on the Board of Trustees of Roanoke College, is a Director of the Minnesota Golf Association and is especially excited about being a Marshall at this year’s Ryder Cup!
“Pam is a highly-qualified and successful executive. She possesses an in depth industry knowledge and a no-nonsense, business acumen. She is a tenacious negotiator and is well versed in sales and marketing from the ground up. She is strong, smart and personable. Pam is the type of person to whom you can trust your most important and difficult projects and be assured that if she cannot find a way to make it work - she will create a way.”
Quinn Sutton, Development Economics Progress Group at World Bank Group