Steve’s general management approach to marketing comes from working across all phases of the business lifecycle in B2C and B2B technology, mobile/telecom, omni-channel retail, consumer products, not-for-profit, luxury and international. He has lived, studied and worked in the US, Asia and Europe, and speaks German and Japanese.
Steve’s unique value stems from his ability to:
GROWTH – HTC recruited Steve to transform a private-label manufacturer into a high-margin, global innovation leader of the (then) emerging smartphone category. He created HTC’s global brand strategy, new B2B and B2C go-to-market plans, and grew the team to execute. By co-creating new products and marketing plans unique to each channel customer, HTC secured customers’ top engineering, sales and marketing resources for HTC products. This integrated strategy quintupled HTC Americas revenues to $7.6 Billion in under three years.
NEW PRODUCT INNOVATION – At Kraft, Steve’s new product development team doubled new products to 35% of the $1 Billion beverage business. Since then, he has continued to partner with R&D, manufacturing, market insights, finance & sales to develop and launch hundreds of new technology, consumer, retail and not-for-profit products and services.
TURN-AROUND – At Simon Pearce, an angel-backed glass manufacturer, Steve helped reverse six years of sales declines by focusing manufacturing and marketing on a core set of existing products. They opened up a marquee national account, improved sell-through at existing accounts, and acquired younger consumers with a new e-commerce platform (+31%).
OPERATIONALIZING CUSTOMER INSIGHTS & ANALYTICS – Steve was appointed by Starbucks to “make market & Brand insights actionable” to management of 5 operating companies in 68 countries. Teams had access to lots of data, but needed help using it. Through project-specific consulting engagements, large-scale training sessions, and syndicated best practice tools, team successes included helping develop and launch new product categories in Japan, open up new channels in the UK, and expand dayparts in the US.
LEAD GENERATION – Steve supported Softbank Robotics’ humanoid robot early market development. The team was struggling to find their customer. Steve helped define the right corporate buyers, and oversaw plans to surround these decision-makers. Integrated marketing included trade shows, speaking engagements, content marketing, social, digital & traditional paid media, and email. Cost per qualified lead dropped by over 70%.
Steve holds an MBA from the Kellogg Graduate School of Management at Northwestern University, and BA from UCLA. He teaches at LMU’s MBA program, serves on the board of Adventure Cycling, and volunteers with community development groups in Japan. He enjoys international travel, camping, ukulele, rowing and midcentury modern design. Steve lives in Los Angeles.
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