The past 6 years, Stijn has been the Fractional CMO for 7 SaaS Startups. He also served as the CEO for SaaS Contact Center MightyCall and the CRO, leading both Marketing and Sales, at Acumatica. Before working in SaaS Startups, Stijn built a strong track record as a “Cloud Marketer,” having led Microsoft’s Product Marketing to launch Office 365 and its global SMB Marketing team.
Stijn became a Fractional CMO to leverage his experience and help start-up or mid-market software organizations accelerate their Revenue growth. He found that most B2B Software companies under $100M need the same building blocks to get their marketing function of the ground. From product marketing and positioning to strong demand gen and building a scalable digital footprint. As a Marketing Executive and Consultant, Stijn is keenly focused on B2B technology companies. He brings unique value in the transformation to digital- and inbound marketing, grounded in traditional marketing necessities like customer insights and data driven execution.
Stijn can cover the complete spectrum from market research, product management and positioning, business growth and development, to digital execution, channel- and go-to-market strategies. Stijn has delivered high impact results for both Fortune 50 and Startup companies as CMO and CEO.
Stijn’s career spans more than 20 years in the software business. Before moving to the United States in 2004, Stijn led Microsoft’s Public-Sector Sales and built its Consulting Services in the Netherlands. He brings 15+ years’ experience in senior leadership roles, of which 10+ with global responsibility.
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“If you want to succeed, Stijn is the guy that you want on your team. He transformed Atera into a global SaaS company and created a strong platform for growth.”
Gil Pekelman, CEO, Atera
“Working with Stijn yielded the best of all worlds, immediate hands-on results and a lasting impact on the business.”
Brian Plackis Cheng, CEO, cielo24
“Stijn has a real passion around people and developing them into a team. He has done a phenomenal job of building their trust, putting the right people in the right places and providing tactical leadership and direction to get them cracking to get things done. With his help, we feel like we have an engine in place where we feel we can really see serious growth in the coming year.”
Doug Claffey - CEO, Workplace Dynamics
“Stijn is a rare leader whose compass is grounded in inspiring people to be the best they can be and governed by integrity and responsibility.”
Vijay Kasireddy - CEO, Find Inc
“Stijn combines inspirational leadership and a provoking visionary leadership style with right level for detail.
Mark Glikson - CEO & Founder, Gumbuya Inc.
“Working with Stijn is a delight, because he puts ‘human relations’ in the heart of “business interactions” and because he brings ’out of the box thinking’ and new ways to look at issues leading to innovative products”
Mohssen Toumi - Partner & Vice President at Booz & Company
“Stijn has been the most effective and motivating manager at my almost 20 years at Microsoft.“
Jan van Eekeren - Group Manager Microsoft Western Europe
“Stijn has an incredible ability to build a high-performing team. I worked for Stijn for 3 years and in that time learned a great deal on how to effectively manage employees to get great results.“
Ray Thomas - VP of Sales at MSI Data
“A conversation with Stijn is guaranteed to make you think differently, and trigger something original and innovative.”
Matthew Bishop - VP WW Sales & Marketing, Microsoft
“We prioritized experience over proximity, but frankly, we had some concerns about that at first. That has turned out to be a non-issue, because Stijn prioritizes the work he does with us and has become a true member of the leadership team. He’s there on the phone with our team when our business day starts at 8 am – you do the math! And when we need him here on-site for important meetings and events, he jumps on a plane, no questions asked. “
“Stijn had a way of seeing the big picture, and of pulling different parts together from product to marketing across the company.”
“ The great thing about working with Stijn and Chief Outsiders is that you are not just working with a single talented person. You’ve an entire network of immensely talented individuals, and that in itself is one serious value proposition.”
Dan Kessler - President, Workplace Dynamics
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