Software Marketing Executive 

Executive Marketing Positions

  • CEO, MightyCall
  • CMO & CRO, Acumatica
  • General Manager, Global SMB Marketing, Microsoft
  • Senior Director, Office Product Marketing, Microsoft
  • VP Marketing, Group Health

Customer Testimonials


  • Marketing SaaS and Cloud subscription software & services in B2B and B2C businesses
  • Digital Transformation for Healthcare and Non-Profit organizations
  • Innovating products, services and marketing by using data science and digital strategies
  • Designing & (re-) building high-performance, accountable, modern, marketing teams
  • Crisis management, turning around and inspiring stale marketing teams
  • Kick starting and growing Early- and Mid-stage Startups. Supporting fundraising 
  • B2B Marketing, SaaS Marketing, Content Marketing and Marketing Consultancy

How Stijn Can Grow Your Business

  • Providing thought leadership for your leadership- and marketing teams
  • Transforming your Marketing Team and Results using Digital and Data, balancing the Art and the Science
  • Turning your startup or marketing team into a focused revenue generator
  • Optimizing your funnel to increase qualified lead flow, win rates, deal sizes and ROI
  • Transforming integrated product, pricing and competitive outbound and inbound marketing programs into successfull execution
  • Understanding the drivers of customer loyalty and delivering programs to decrease churn
  • Planning and delivering a successful exit strategy for early stage and mid stage startups

Success Stories

  • Created the product plan, pricing model and go-to-market strategy for Office 365, Microsoft’s first B2B SaaS Offering, and led the global launch of the new Office 365 cloud service in the Public Sector and SMB segments
  • Led the digital transformation of Group Health’s 50+ people marketing team leading to double the lead volume, higher ROI and a unprecedented team morale lift during a challenging M&A process supporting the acquisition by Kaiser Permanente.
  • Led Microsoft's global marketing organization for the Small & Medium Business segment during the difficult transition to marketing & selling Cloud Products. Downsized the organization from 400+ to close to 100 people, transforming the approach from outbound campaign-, & event marketing to always on-, digital-, and inbound-marketing
  • Launched as a new SaaS Contact Center Solution for Small Business, growing from 0 to 20,000+ Freemium Users and 2000+ Paying Customers in 6 Months
  • Managed Sales & Marketing for high growth Cloud ERP company, tripling revenues in two years, and recruited 200+ Partners and 1000+ Customers 
  • Established Microsoft Office Document Formats as global ISO standard (ISO 29500). Led the global ISO standardization project of the Office Open XML Document formats in 104 countries, leading to a new global standard for document exchange and digital records preservation across many products from Microsoft, Apple, Corel and others (from *.xls to *.xlsx, *.doc to *.docx and *.ppt to *.pptx)  
  • Created and launched Microsoft’s first Office Academic SKU, Office Student “Hero” based on the .edu email addresses, that later became Office Academic Edition
  • Built the first vertical (Public Sector) team for Microsoft Netherlands, growing revenues from 
€50M to €80M in 3 years 
  • Partnered with Cisco, Phillips, HP and Intel to drive the largest Dutch Technology trade mission to Silicon Valley ever (with 200+ Dutch Businesses connecting with 400+ VCs)    
  • Grew the Dutch Microsoft Consulting team from 10 to 50 FTE and €15M+ billings

Stijn Hendrikse Biography

Stijn has a strong track record as a “Cloud Marketer,” having led Microsoft’s Product Marketing to launch Office 365 and its global SMB Marketing team. Afterwards he led Marketing and Sales for native Cloud Software startups Acumatica and Mightycall.

As a Marketing Executive and Consultant, Stijn is keenly focused on B2B technology companies. He brings unique value in the transformation to digital- and inbound marketing, grounded in traditional marketing necessities like customer insights and data driven execution.

Stijn can cover the complete spectrum from business planning, market research, product management and positioning, business growth and development, to digital execution, channel- and go-to-market strategies. Stijn has delivered high impact results for both Fortune 50 and Startup companies as CMO and General Manager.

Stijn joins Chief Outsiders from MightyCall, a native Cloud Contact Center SaaS solution for SMB Customers. After launching the company in early 2014 the marketing strategy that Stijn and his team executed led to over 20,000 sign-ups and 2000 paying customers in just 6 months. The biggest achievement was that this was all done through pure organic marketing, without spending marketing budget on any paid advertising levers. This experience has turned Stijn into a credible advocate of the inbound, organic marketing movement.

Prior to MightyCall, Stijn oversaw Sales and Marketing of Cloud ERP vendor Acumatica, where he grew that business from launching the product to 1000’s of customers and 100’s of solution partners.

Before running software startups, Stijn held various global marketing leadership positions at Microsoft in Redmond, WA, where he last served as the General Manager leading Microsoft’s worldwide marketing in the Small and Medium Business segment. Before that he led Microsoft’s global ISO standardization of its Office document formats and was responsible for several aspects of its Office and Office 365 product marketing.

Stijn’s career spans more than 20 years in the software business. Before moving to the United States in 2004, Stijn led Microsoft’s Public Sector Sales and built its Consulting Services in the Netherlands. Before that he held several executive positions at smaller European IT companies. He brings 15+ years experience in senior leadership roles, of which 10+ with global responsibility.

References including SaaS Marketing and SMB Marketing

“Stijn has a real passion around people and developing them into a team. He has done a phenomenal job of building their trust, putting the right people in the right places and providing tactical leadership and direction to get them cracking to get things done. With his help, we feel like we have an engine in place where we feel we can really see serious growth in the coming year.”

Doug Claffey - CEO, Workplace Dynamics

“Stijn is a rare leader whose compass is grounded in inspiring people to be the best they can be and governed by integrity and responsibility.”

Vijay Kasireddy - CEO, Find Inc 

“Stijn combines inspirational leadership and a provoking visionary leadership style with right level for detail.

Mark Glikson - CEO & Founder, Gumbuya Inc.

“Working with Stijn is a delight, because he puts ‘human relations’ in the heart of “business interactions” and because he brings ’out of the box thinking’ and new ways to look at issues leading to innovative products”

Mohssen Toumi - Partner & Vice President at Booz & Company

“Stijn has been the most effective and motivating manager at my almost 20 years at Microsoft.“

Jan van Eekeren - Group Manager Microsoft Western Europe

“Stijn has an incredible ability to build a high-performing team. I worked for Stijn for 3 years and in that time learned a great deal on how to effectively manage employees to get great results.“

Ray Thomas - VP of Sales at MSI Data 

“A conversation with Stijn is guaranteed to make you think differently, and trigger something original and innovative.”

Matthew Bishop - VP WW Sales & Marketing, Microsoft

“Working with Stijn yielded the best of all worlds, immediate hands-on results and a lasting impact on the business.”

Brian Plackis Cheng, CEO, cielo24

“If you want to succeed, Stijn is the guy that you want on your team. He transformed Atera into a global SaaS company and created a strong platform for growth.”

Gil Pekelman, CEO, Atera

“We prioritized experience over proximity, but frankly, we had some concerns about that at first.  That has turned out to be a non-issue, because Stijn prioritizes the work he does with us and has become a true member of the leadership team. He’s there on the phone with our team when our business day starts at 8 am – you do the math! And when we need him here on-site for important meetings and events, he jumps on a plane, no questions asked.  Stijn had a way of seeing the big picture, and of pulling different parts together from product to marketing across the company.  The great thing about working with Stijn and Chief Outsiders is that you are not just working with a single talented person. You’ve an entire network of immensely talented individuals, and that in itself is one serious value proposition.”

Dan Kessler - President, Workplace Dynamics