Brian Holt Headshot

Brian Holt

CMO
Works with CEOs at consumer products, retail and wholesale companies to strengthen sales and profitability by leveraging data, analytics, and insights to inform strategic business strategy.

About Brian

An innovative and forward-thinking marketing executive, Brian brings the company value proposition to life in meaningful ways that build customer loyalty and boost the bottom line. With 20+ years’ experience propelling brand/product development for consumer industry leaders, he develops and implements comprehensive digital marketing and customer-loyalty strategies that drive revenue growth. Spearheading the creation and roll-out of unique marketing campaigns, he promotes analytics-focused business decision making and strategy, integrating technologies to enhance analytic capabilities.

How Brian has Helped Businesses Grow

  • Turned around a negative ~4% comp ratio to positive 2.5% within two years by implementing relevant customer-focused programs to better understand and address customer needs.
  • Delivered a run rate of $6 million in sales within six months of launching a new e-commerce platform.
  • Propelled company growth from $2.5 billion to $4 billion in revenue at Weis Markets driving top-line sales and customer loyalty through strategic, integrated marketing programs to increase customer acquisition and retention.
  • Drove 2% positive comp store sales during a declining economy introducing a new CRM program.
  • Delivered 3% of core sales in participating stores within 2 years implementing an e-commerce platform.
  • Developed new brand positioning in conjunction with Lowe's Hardware for Black and Decker’s premium home hardware and led development of the product line to meet consumer needs.
  • Introduced new activity center line licensing Disney’s Baby Einstein brand for Graco Children’s Products delivering $5 million in incremental category sales within 12 months.

Executive Marketing Experience

  • Vice President of Marketing, SpartanNash
  • Vice President of Marketing, Advertising & Public Relations, Weis Markets
  • Director of Marketing, Weis Markets
  • Retail Business Manager, Black and Decker HHI
  • Director of Product Marketing, Masco Corporation
  • Director of Product Management, Dorman Products
  • Product Manager/Channel Manager, Graco Children’s Products

Education

  • Food Executive Program, Cornell University
  • MBA, Marketing, Saint Joseph's University
  • BS, Finance, Drexel University

Download Brian's Resume Here

Expertise

Industry Experience Specialties
  • Growth Strategy
  • Brand Strategy/Refresh
  • Product Innovation
  • Channel Strategy
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