Dan Smith Headshot

Dan Smith

Works with direct-to-consumer, lead generation and marketplace business CEOs to provide modern thought leadership and create winning growth strategies and execution plans.

About Dan Smith

An accomplished marketing and media leader, Dan delivers profitable growth strategies. Drawing on his career of developing a ”Branded Response” marketing approach, he delivers new customers, cultivates customer loyalty and grows businesses within competitive categories. Fostering productive relationships with stakeholders, agencies, and vendors, Dan is well-versed in growing marketplace businesses with both B2C and B2B components, and developing digital expertise for traditional advertisers.

How Dan has Helped Businesses Grow

  • Drove substantial revenue and EBITDA increases at Walker Advertising. Increased brand recall 40% with revised creative. Increased ROI 25% during the pandemic by renegotiating media rates and adjusting creative strategy.
  • Drove revenue CAGR of 26% and returned the company to positive EBITDA of $36 million at Angie’s List. Drove 3X customer engagement through more finite targeting. Led to a successful exit with a sale to IAC.
  • Generated 30% YoY sales increase championing turnaround of digital marketing operations at Playboy Enterprises. Improved efficiency by increasing traffic 20% YoY while improving conversion rates by 22% YoY.
  • Produced 300% YoY revenue increase and 150% YoY traffic increase reimagining and scaling the digital offering at Encyclopedia Britannica.
  • Achieved 62% revenue CAGR with improved EBITDA margin, growing revenue from $10 million to $300 million at FTD. Growth led to the successful IPO of FTD.com and eventual sale to PE.
  • Helped grow new division from $5 million in revenue to over $100 million at The Bradford Group.

Executive Experience

  • CMO, Walker Advertising, LLC
  • Head of B2B Marketing and Strategic Partnerships, Grubhub, Inc.
  • VP of Marketing, Angie’s List, Inc.
  • EVP and Founder, NAC Direct Inc.
  • SVP, Digital Marketing, Playboy Enterprises Inc.
  • SVP, Consumer Marketing, Encyclopedia Britannica Inc.
  • EVP, FTD, Inc.
  • Senior Marketing Manager, The Bradford Group, Ashton-Drake Galleries Division


  • BS, Marketing, University of Illinois Urbana-Champaign

Download Dan's Resume Here


Industry Experience Specialties
  • Digital Marketing
  • Direct Marketing
  • Digital Transformation
  • e-Commerce
  • Demand Generation
  • Brand Strategy/Refresh
Ready for a free consultation? We can help!