Dave Mathews Headshot

Dave Mathews

CMO
Works with B2C and B2B direct marketing organizations in the Retail, Consumer Services, CPG and Technology sectors. Expertise in ecommerce, digital marketing, catalog marketing, customer pipeline expansion, demand generation and scaling marketing investments in multi-channel (ecommerce, retail store and call center) sales organizations.

About Dave

Dave has served as CEO and CMO for a number of Fortune 500 and middle market direct marketing organizations. He has a track record of making significant improvements in top and bottom-line performance, with particular focus on customer retention, reactivation and acquisition initiatives leveraging ecommerce and digital channels. Dave’s experience ranges across a diverse set of verticals. He has served in C level roles (CEO, COO and SVP) in multiple private equity owned portfolio businesses. Dave has international experience in Asia and Europe.

How Dave has Helped Businesses Grow

  • Drove annual sales from $250 million to $2+ billion over 24 months via ecommerce and call center channels at Dell Computer. Achieved unit growth 3X the industry average, resulting in significant market share gains.
  • Increased Direct sales from $350 million to $1.5 billion over a 28-month period at Circuit City. Oversaw the rapid expansion of Fire Dog, the highly profitable services business to compete with Best Buy’s Geek Squad.
  • Drove annual sales growth 3X the industry average and EBITDA 3X with product margin enhancement and cost reduction initiatives at Thompson Cigar Company.
  • Spearheaded efforts to transform 1,300 store retailer into an omni-channel organization at Petco Animal Supplies.
  • Increased EBITDA from $39 million to $89 million at Orchard Brands.
  • Reorganized the business to improve accountability and create centers of excellence, adding new doctors (brands) after 10 years of stagnation. Diversified off-line marketing channels and eliminated 33% of SKUs at Healthy Directions.

Executive Marketing Experience

  • Managing Director, Thompson Cigar
  • SVP – Chief Marketing Officer, Harry & David
  • SVP, E-Commerce, Petco (PE Owned)
  • CEO, Healthy Directions (PE owned)
  • President & COO, Orchard Brands (PE owned)
  • EVP/Chief Marketing & Merchandising Officer, Circuit City
  • SVP/President, Circuit City Direct
  • Marketing Director, Dell Europe, SMB Division
  • Marketing Director, Dell U.S., Consumer Division
  • Director/GM, LL Bean, Ecommerce

Education

B.A. Economics, University of Maine

Download Dave's Resume Here

Expertise

Industry Experience Specialties
  • Direct Marketing
  • Sales Growth
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