An award-winning marketing executive with over 25 years of experience, Donna has ledstrategic initiatives, product launches, and lead generation campaigns for companies operating in the Americas, Asia-Pacific, Europe, and the Middle East.With a track record of consistently exceeding goals, sheexcels at developingand executing comprehensive marketing strategy and growth plans, demand generation, lead generation, digital transformation, andbranding approaches.Building effective relationships,Donnahas led global marketing teams, startups, and turnaroundswhile managing customer satisfaction andfostering crucial strategic partnerships.
How Donna has Helped Businesses Grow
Transformed USA Mobility and Amcom Software to Spok Inc. in less than three months, spearheading comprehensive rebrand efforts, including large-scale, coordinated, launch to 600 employees and over 2000 customers.
Grew the new Spok brand from 0% to over 60% awareness and over 90% consideration through comprehensive branding and demand generation.
Exceeded lead generation goals at McKesson Health Solutions, a 200% increase over the previous year.
Enabled sales to exceed first year goals by 20% leading an integrated marketing campaign for the introduction of a new RelayHealth solution.
Consistently exceeded revenue and share growth targets for healthcare customers nationwide at AT&T.
Exceeded broadband product revenue and subscriber objectives at AT&T while maintaining ARPU, growing margins, and reducing churn by 45 basis points. Improved employee satisfaction from 52% to 80%.
Developed a winning strategy and growth plan for a midsize telehealth organization, which is currently exceeding goals.
Executive Marketing Experience
SVP, Head of Marketing, Spok, Inc.
Assistant Vice President of Marketing Strategy, McKesson Health Solutions
Executive Director, Marketing, AT&T
Senior Director, Online Markets, AT&T
Senior Director, Internet Product Management, AT&T
MBA, Northwestern University
BA, University of North Carolina
Certificate in Healthcare Leadership, Harvard University
Grow with the nation’s leading fractional CMO firm
With CMOs located:
New York ● Los Angeles ● Chicago ● Dallas ● Houston ● Washington D.C. ● Phoenix ● Philadelphia ● Atlanta ● Boston ● San Francisco ● Austin ● Miami ● Denver ● Pittsburgh ● San Diego ● Raleigh ● Portland ● Minneapolis ● Milwaukee ● Charleston ● Seattle ● Detroit ● Sacramento ● Tampa ● Charlotte ● St. Louis