Douglas MacRae Headshot

Douglas MacRae

CMO
Works with businesses in industrial, construction, manufacturing and distribution B2B markets to provide clear strategy, strong change leadership and profitable growth in challenging conditions.

About Douglas

Doug is a hands-on, creative commercial executive who delivers results through sound business acumen and broad commercial sales, marketing and talent management foundations. Adept at go-to-market strategy, segmentation, product line management, sales force effectiveness and M&A/integration, he works closely with CEO’s and private equity firms to deliver strategic leadership and growth for closely held businesses and PE sponsored portfolio companies.

How Douglas has Helped Businesses Grow

  • Increased revenue 65% leading commercial integration and growth strategy through six acquisitions for DuBois Chemicals, Industrial.
  • To revitalize DuBois Chemical organic growth capabilities Doug implemented new sales management process and cadence, talent upgrades, role restructuring, sales/pipeline management enhancements, key account discipline and a new incentive compensation model positioning the business for sustainable growth beyond market.
  • Delivered top and bottom line growth by restructuring the Degussa Building Systems organization and launch a segment focused go-to-market strategy which, when combined with operational improvements, led to 23% organic revenue growth and 455% improvement in EBIT.
  • Implemented supply chain improvements rationalizing distribution locations and reducing inventory by 15%, freight cost by $1.5MM annually and improved customer satisfaction and consistency of supply for the customer.
  • Partnered with several PE firms on pre-LOI assessment and value creation strategy development for targeted platform acquisitions. Assisted in the successful purchase of a large middle market specialty chemical asset.

Executive Marketing Experience

  • President, DuBois Industrial, DuBois Chemicals, Inc.
  • President, Roofing & Building Maintenance, Tremco, Inc.
  • Vice President, Global Segment Management, BASF Corporation
  • President & CEO, Degussa Building Systems (Later BASF)
  • Vice President, Sales & Business Development, Degussa Building Systems
  • Business Director Thoro, Harris Specialty Chemicals

Education

  • MBA, Xavier University
  • BS, Business Administration and Management, Bowling Green University

Download Douglas's Resume Here

Expertise

Industry Experience Specialties
  • Sales Growth
  • Competitive Strategy
  • Go-to-Market Strategy
  • Growth Strategy
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