Jaci Volles Headshot

Jaci Volles

CMO
Works with CEOs at B2B, B2C and DTC consumer products companies to drive share and revenue growth via strategy development and motivating high-performance teams.

About Jaci

A high-achieving commercial/manufacturing executive, Jaci evaluates current business conditions and devises end-user, forward-thinking plans to keep companies agile in changing environments and marketplaces. With strong market-facing vision, she crafts brand, niche, category, channel, and digital strategies aligned with business development objectives to enhance positioning, generate amplified market presence, and drive growth. A natural leader successful at strategically motivating high-performance global teams, she drives engagement and operational improvements through well-coordinated tactical plans and relationship building.

How Jaci has Helped Businesses Grow

  • Drove consistent double-digit sales growth through intentional strategic customer and product mix marketing at Libbey.
  • Achieved 8.4% sales contribution versus 7.2% target launching an extensive and innovative product assortment, securing category leadership across trade channels.
  • Propelled 35% sales growth developing and launching an aggressive channel and category strategy at The Oneida Group. Achieved 30% sales increase and improved margin consistently over three years leading sales and channel strategies for Walmart.
  • Drove an average 5% annual sales increase while improving margin in a stagnant and volatile commodity market, through new customer and category development at Home Products International.
  • Increased market share and maintained sales in a declining market designing dinnerware brand and product pattern strategies at Lifetime Brands.
  • Improved speed to market by 30% creating and directing the programming and architecture of a custom project management platform at Libbey.
  • Increased category channel representation from 10% to 25% in four years identifying special channel potential and developing relevant products at Newell Brands. Grew sales 7% with increased traffic and conversion, redesigning digital user experience.

 

 

Published Works

Executive Marketing Experience

  • VP Marketing & Sales, Libbey Inc.
  • Founder, Tuttle View LLC
  • CMO, The Oneida Group
  • EVP Sales & Marketing, Home Products International
  • CMO, Lifetime Brands
  • VP, Consumer Marketing and NPD, Libbey Inc.
  • VP, Marketing, Newell Brands

Education

  • BS, Marketing, Franklin University

Download Jaci's Resume Here

Expertise

Industry Experience Specialties
  • Omni-Channel Marketing
  • Go-to-Market Strategy
  • Market & Consumer Segmentation
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