Jay Dunn Headshot

Jay Dunn

Partner & CMO
Works with B2B and B2C eCommerce and retail companies worldwide to increase incremental revenue, gross profit, and market share.

About Jay

Jay is a Chief Outsiders Partner, CMO and turnaround specialist. He helps B2B and B2C companies, regardless of size, maximize the tools of the digital and eCommerce to drive incremental sales and customer growth. With a relentless focus on continuous improvement, workflow, and process efficiencies, Jay delivers highly-effective solutions to drive more revenue, make more profit, convert more traffic, grow the customer base, stand out against the competition, work smarter, and run a better business.

Work Examples

  • Increased eCommerce gross sales 424% YOY in the first six months at Full-Race Motorsports.
  • Increased eCommerce gross sales 75% and gross profit 37% in 12 months at City Chic. Increased orders 95% and customer acquisition 40%.
  • Increased gross sales 27% and gross profit 35% at PictureKeeper.
  • Increased paid search sales 44% and email sales 22%, delivering $2.5M incremental revenue for eFavorMart.
  • Led eCommerce intimate apparel company to 76% growth in 29 months through aggressive integrated marketing strategies, eCommerce improvements, and operational transformations at Bare Necessities.
  • Developed and executed the Top Marketing Campaign of 2010 (Brandweek) for Lane Bryant’s Cacique apparel line. The well-known national campaign went viral, driving over $43M in earned media.
  • Drove unaided brand awareness from 19% to 62% in three years via broadcast, print, and public relations, resulting in significant sales and market share growth by collaborating to develop Char-Broil’s “Keepers of the Flame” national branding campaign.

Published Works


  • Chief Marketing Officer, Bare Necessities
  • Chief Marketing Officer, Vice President of Marketing, Lane Bryant
  • Vice President, Brand Marketing & Creative, Ross-Simons
  • Director, Brand Marketing & Creative, Brookstone
  • Creative Director, Char-Broil
  • Divisional Creative Director, The Home Depot


"We are an e-commerce company, and Jay Dunn is the real deal. He is bringing us value beyond expectations. I appreciate the willingness to roll up the sleeves and get things done."
Rick Pedley, CEO, PK Safety

"Jay is not just a master at building and optimizing an organization, he has that rare combination of blending both right and left brain skills. One moment he's dissecting and solving complex process challenges, the next moment he's creating a multi-channel marketing campaign for a nationwide product roll-out. He's a problem solver, creative force, and untiring motivator."
Michael Rand, CEO, MotionRoad Productions

"Jay is a serious thinker, forward-looking, very knowledgeable, and, significantly, knows when to question trends and figure out what works and what doesn't, and even dream up alternatives."  
Bill Siwicki, Managing Editor HIMSS Media, Adjunct Faculty DePaul University

"Generally speaking, “courage” is not a word you see on most people’s resumes. But it certainly should occupy a few lines on Jay Dunn’s bio. Working with Jay, I experienced a true creative partnership and collaboration. Where the boundaries of where the client ends and agency begins blur. Where the line between strategy and creative execution become invisible."
David Nathanson, EVP, Chief Creative Officer, Zimmerman Advertising

"Jay is one of those rare individuals that has both the required 'eye' and an 'ear' for the effective creative concepts that worked for our business as well as the solid operational chops it took to turn an unproductive group of individuals into a massively productive & creative 'team'."
David Laituri, CEO, One Hundred Company

"Jay Dunn is an accomplished creative visionary and social media pioneer. He is a master of the Big Idea in addition to being a very collaborative leader. He is also strong in simplifying process - which enables smooth and efficient program execution."
Rocky Hansler, CEO, MainStream Digital Corporation

"Jay Dunn has remarkable ears. In a very noisy industry, he filters out the jabber and seizes upon the smart and innovative ways to engage. Jay has an uncanny gift for listening — really listening. He is unafraid to experiment."
Denise Power, Director IRCE

"Jay is a remarkable business person and one of the top creative visionaries in retail marketing and advertising."
Stephanie Fischer, CEO, Global Retail Marketing Association

"Hmm, what can I say about a marketing pro who created the most effective PR and ad campaign of the year worth millions upon millions of dollars and actually “gets” social media? I've been fortunate enough to see Jay in action in person, on the radio and online, and he is one of the most accomplished marketing executives I know."
Eve Mayer, CEO, Social Media Delivered


Industry Experience
  • Retail
  • Sales Growth
  • Digital Transformation
  • eCommerce
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