Jeanne Sherman Headshot

Jeanne Sherman

Partner & CMO
B2B, B2C, Retail, Manufacturing, e-Com, Lead Gen, Digital Web/Search, New Products, Prof Services

About Jeanne

Jeanne is a high energy leading business strategist with 25 years’ experience, having assisted brands from $50m to $20b in revenue, across 15 different product and service categories. Her diversity of experience, action orientation and straight forward, get-it-done attitude has made her a go-to executive for CEO’s interested in growth and innovation.

After over a decade of top tier management experience in the consumer packaged goods sector with Frito-Lay, Campbell Soup Company and Kraft Foods, Jeanne leveraged her experience in small to midsize companies that had never hired a marketing strategist.

Jeanne thrived in these environments, able to quickly identify untapped sources of opportunity, developing strategic plans with analytically driven, solid growth initiatives.

Jeanne’s reputation as a consumer strategist capable of breaking new ground, is best illustrated during her tenure with the Goodyear Tire & Rubber Company. As Global Director of New Product Innovation, Jeanne conceptualized and launched the 5 most successful products in Goodyear’s 120 year history, saving the company from bankruptcy in 2003.

By 2010, tremendous change was rocking the marketing industry, fueled by e-commerce, Google, and digital automation. To remain a marketing leader, Jeanne made a career change to add “digital expert” to her CMO resume.

As CMO of CheapCaribbean.com, a $250m online travel company, Jeanne was responsible for marketing, advertising, analytics, revenue management, user experience, web design and operations. She sourced tech software to enable great customer experiences and easy-to-book transactions. CheapCaribbean.com doubled in size enabling a successful sale to Bain Capital.

For the past two years Jeanne has served the dual role of CMO North America and led Global Digital optimization efforts for Regus, a $3 billion office space provider.

Accepting challenges, known for doing more than what is expected with excellence, Jeanne embraces change-confident that all challenges have a solution.

Published Works

Experience

  • CMO, North America, Regus Office Space Solutions
  • Global Lead Digital Marketing, Regus Office Space Solutions
  • CMO, CheapCaribbean.com
  • Global Director Product Innovation, Goodyear Tire & Rubber Co.
  • Global Director Advertising & Brand Strategy, Goodyear Tire & Rubber Company
  • VP Business Strategy, New Products & Services, Educate Inc.
  • VP Marketing, Wickes Home Furnishings

Education

  • MBA, Cox School of Business, SMU / Southern Methodist University, Dallas, TX
  • Adjunct Professor Graduate Marketing, Dominican University, Chicago   1994-1997

References

CEO Eric Davidoffsky provided a “9” performance rating for CMO Jeanne Sherman and Managing Partner Clay Spitz, stating that Jeanne was “helpful, responsive to their needs, and added value to the business starting on day one of the engagement."

Eric Davidoffsky
CEO, Church - Starke HVAC & Home Services
Houston, Dallas, and Austin, Texas

CEO David Schnurman of Lawline LLC gave Jeanne a “9” Customer Satisfaction rating and also endorsed his fractional CMO engagement in The Young Entrepreneur Council article published by Smallbiztrends.com. “Working with an outside expert allows you to dive deep into a SWOT (strengths, weaknesses, opportunities and threats) analysis with an unbiased viewpoint. In addition, she will ask you the right questions to guide you to what is urgent versus the long-term opportunities. While this slows down the process at first and could be expensive, in the long run, it will speed things up and make you more money.”

David Schnurman
CEO, Lawline

Jeanne was a highly valued member of my executive leadership team providing insight and guidance across the business.She is a top tier marketer with very strong digital, CRM and analytical expertise that drove over 20% increases in demand generation for the company.   She knows how to get results, ignite growth, while improving spend efficiency.   Her success record in building large and small enterprises is second to none.

Steve Farley

CEO, Regus North America

Jeanne was the first and only CMO we ever hired.

In a two year period, sales doubled and cost per transaction was cut in half. She opened digital marketing channels and built a new web site in 6 months that improved conversion while also increasing traffic. Jeanne is a highly effective executive, adept at outlining a sound strategy and comfortable presenting plans and strategies to the Board. Due to her efforts, we successfully sold the company to Bain Capital in 2013

.Jim Hobbs

Founder, CheapCaribbean.com

Start-up Client, Pete Shepler rated Jeanne a “9” in performance and customer satisfaction due to her “deep Marketing knowledge” and “ability to deliver a process to target the correct prospects and significantly refine their message for sales success.”

Pete Shepler

VP Business Development, Camber Ridge LLC

Jeanne is an exceptional multi-channel marketer. She is extremely knowledgeable, articulate and doesn’t hesitate to challenge the status quo in order to improve the business. She manages to do all of this with a sense of fun and perspective.

Rob Strachan

VP Global Marketing, Regus UK

Expertise

Industry Experience Specialties
  • Digital Transformation
  • eCommerce
  • Channel Strategy
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