Jeanne Sherman

About Jeanne

Jeanne helps B2C and B2B companies quickly identify untapped sources of opportunity, developing strategic plans with analytically driven, solid growth initiatives. An expert “Growth Hacker,” she defines and delivers innovative new products and services that win in the marketplace, beating competition and igniting growth. A digital Marketing leader for top tier companies, Jeanne significantly improves sales and ROI generated from paid search, organic search, display retargeting and e-mail.

How Jeanne has Helped Businesses Grow

• Built and executed a go-to-market strategy for an application infrastructure SaaS tech start-up. Developed target segmentation, brand positioning, marketing automation strategy, and SEO lead gen capability.
• Doubled revenue of a travel ecommerce web site to $550 million, with a 60 percent profit improvement, creating the fastest growing online travel company in the U.S.
• Conceptualized and launched the 5 most successful products in Goodyear’s 120-year history, saving a $19 billion global company from bankruptcy.
• Drove a dramatic 20 percent revenue increase for a $2 billion global workspace provider through overhaul of digital advertising and web site optimization.
• Created and launched a new children’ shoe line. Now in its 18th year, the brand generates more than $100m in annual revenue.
• Drove 40 percent increase in sales activation by targeting CEO’s and CFO’s from SMB and Fortune 500 accounts.
• Created first strategic plan for a $450 million education company. Revealed foundational business issues that provided opportunity for geographic expansion and stronger online tutoring products.

Published Works

• CEOs seek Digital CMOs to Lead Growth

Experience

• CMO, North America, Regus Office Space Solutions
• Global Lead Digital Marketing, Regus Office Space Solutions
• CMO, CheapCaribbean.com
• Global Director Product Innovation, Goodyear Tire & Rubber Co.
• Global Director Advertising & Brand Strategy, Goodyear Tire & Rubber Company
• VP Business Strategy, New Products & Services, Educate Inc.
• VP Marketing, Wickes Home Furnishings

Education

• MBA, Cox School of Business, SMU / Southern Methodist University, Dallas, TX
• Adjunct Professor Graduate Marketing, Dominican University, Chicago   1994-1997

References

CEO Eric Davidoffsky provided a “9” performance rating for CMO Jeanne Sherman and Managing Partner Clay Spitz, stating that Jeanne was “helpful, responsive to their needs, and added value to the business starting on day one of the engagement."

Eric Davidoffsky
CEO, Church - Starke HVAC & Home Services
Houston, Dallas, and Austin, Texas

CEO David Schnurman of Lawline LLC gave Jeanne a “9” Customer Satisfaction rating and also endorsed his fractional CMO engagement in The Young Entrepreneur Council article published by Smallbiztrends.com. “Working with an outside expert allows you to dive deep into a SWOT (strengths, weaknesses, opportunities and threats) analysis with an unbiased viewpoint. In addition, she will ask you the right questions to guide you to what is urgent versus the long-term opportunities. While this slows down the process at first and could be expensive, in the long run, it will speed things up and make you more money.”

David Schnurman
CEO, Lawline

Jeanne was a highly valued member of my executive leadership team providing insight and guidance across the business.She is a top tier marketer with very strong digital, CRM and analytical expertise that drove over 20% increases in demand generation for the company.   She knows how to get results, ignite growth, while improving spend efficiency.   Her success record in building large and small enterprises is second to none.

Steve Farley

CEO, Regus North America

Jeanne was the first and only CMO we ever hired.

In a two year period, sales doubled and cost per transaction was cut in half. She opened digital marketing channels and built a new web site in 6 months that improved conversion while also increasing traffic. Jeanne is a highly effective executive, adept at outlining a sound strategy and comfortable presenting plans and strategies to the Board. Due to her efforts, we successfully sold the company to Bain Capital in 2013

.Jim Hobbs

Founder, CheapCaribbean.com

Start-up Client, Pete Shepler rated Jeanne a “9” in performance and customer satisfaction due to her “deep Marketing knowledge” and “ability to deliver a process to target the correct prospects and significantly refine their message for sales success.”

Pete Shepler

VP Business Development, Camber Ridge LLC

Jeanne is an exceptional multi-channel marketer. She is extremely knowledgeable, articulate and doesn’t hesitate to challenge the status quo in order to improve the business. She manages to do all of this with a sense of fun and perspective.

Rob Strachan

VP Global Marketing, Regus UK

Download Jeanne's Resume Here