Jeff Hunt Headshot

Jeff Hunt

CMO
Works with growing B2C and B2B companies to deliver increased sales and profits through strategic plan development, brand building, and transformational leadership.

About Jeff

A seasoned veteran of large CPG and entrepreneurial companies in rapidly changing markets, Jeff drives growth for B2C and B2B companies across multiple sales and distribution channels. With 20+ years experience, he applies customer and consumer insights to establish an optimal strategic direction. While leading high performing teams to deliver P&L and balance sheet results, Jeff blends best practices with tactical agility as a positive and valued change agent. Classically trained with entrepreneurial hustle, he drives success for complex branded, foodservice, and private label products.

How Jeff has Helped Businesses Grow

  • Drove monthly profitability increase of $1 million through improved strategic branding, impactful marketing plan development, optimized supply chain, new products and selling approaches, and improved operational efficiencies.
  • Drove $20 million EBITDA increase over two years with 50% sales growth for CPG brand.
  • Reduced costs 30% optimizing product line for foodservice supplier while keeping a major strategic customer.
  • Gained 20% SOV using digital resulting in 294K Facebook Likes for a CPG brand with a CRM database of 30K.
  • Targeted and gained a $100K grant and addressed congressional committees to gain support for program at non-profit organization. Led dramatic culture change and developed strategic plan and budget,.
  • Drove profitability increase of $1 million+ at private label broker through strategic portfolio management and SKU rationalization across private label and branded product.
  • Developed brand positioning, marketing strategies and selling plans for private equity acquisition target.
  • Achieved 20% sales increase by creating a consumer-centric brand display system for giftware and collectable marketer.

Executive Marketing Experience

  • CMO/COO, Paygevity (SaaS Fintech startup company)
  • Founder & President, Jumpworks (product and marketing consultancy)
  • Interim CEO, Robert Crown Center (non-profit)
  • Senior Director Marketing, YoCrunch
  • VP Brand & Vendor Management, Federated
  • Brand Director and General Manager, Dean Foods
  • VP Marketing, Enesco

Education

  • MBA, University of Illinois Champaign/Urbana - Marketing and Finance
  • BA, University of Illinois Champaign/Urbana – Economics minor Computer Science

Download Jeff's Resume Here

Expertise

Industry Experience Specialties
  • Sales & Marketing Alignment
  • Omni-Channel Marketing
  • Go-to-Market Strategy
  • P&L Management
  • Organizational Leadership
  • Customer and Consumer Insights
Ready for a free consultation? We can help!

Grow with the nation’s leading fractional CMO firm