Jessica Henry Headshot

Jessica Henry

CMO
Works with startup to mid-sized companies by becoming part of the CEO's executive team, bringing a market based perspective to develop strategies and manage implementation that will drive growth.

About Jessica

A global marketing, partnerships, and product expert, Jessica specializes in growth acceleration through strategic, customer-centric marketing and product solutions internally and via industry-leading clients, including Visa, Citi, Sotheby's, GE Capital, Neiman Marcus, and HSBC. A global marketing, partnerships and product strategist with over 25 years of experience in high-impact roles within organizations such as American Express, Merrill Lynch and Aspire Lifestyles / International SOS.

How Jessica has Helped Businesses Grow

  • Exceeded partnership-related product revenue targets by a minimum of 12% YoY.
  • Acquired 30+ major global/regional and 70+ local clients across 20 countries and 25 markets.
  • While based in Singapore for 10 years, she built and led high performing teams (partnerships and marketing) across 20+ countries/6 continents
  • Exceeded targets YoY launching and managing two Visa card reward programs while driving acquisition, engagement and CPP management, responsible for rewards and benefit design, development, and marketing.
  • Built global network of 650 partners with 8,200 offers, serving 1100+ client programs.
  • Achieved 92% minimum annual retention building and managing partnership and marketing organizations consisting of 30+ partnership professionals and 15 marketing experts across 19 countries.
  • Exceptional product development expertise, with strong discipline around a customer-centric, market informed approach and a stand-out value proposition.
  • Premium rewards program design, launch and management with 20+ years of experience across food and wine, travel, sporting, experiences, entertainment, retail, and education. Premium event production and sponsorship management.

Executive Marketing Experience

  • Managing Director & Advisor, Ivory Capital Asia
  • Global Partnerships & Marketing Director, Aspire Lifestyles, International SOS
  • Senior Director Partnerships, Les Concierges
  • Director of Marketing, ShareBuilder (Capital One)
  • Vice President, Merrill Lynch
  • Partnership Development Manager, Festival Marketing/American Express

Education

  • B.S. Advertising, Syracuse University

Download Jessica's Resume Here

Expertise

Industry Experience Specialties
  • International Expansion
  • Growth Strategy
  • Brand Strategy/Refresh
  • Partnerships & Network Build Strategy
  • Sponsorship Strategy
  • Product Innovation
  • Product Positioning & Messaging
  • Marketing Org Design & Cross-Org Integration
  • Loyalty & Premium Benefits
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