Mark Coronna

About Mark

Mark is a Chief Outsiders Partner and CMO. He helps CEOs across multiple industries and business sizes develop key market insights, innovative products and services, and effective go-to-market programs to accelerate business growth. Mark employs his entrepreneurial spirit, former executive experience in marketing, business development, sales, product management, operations, and technology management to skillfully build, grow, and revitalize organizations. He applies best practices from many sources and industries, effectively using digital marketing and digital technology to transform operations and create new revenue and profit opportunities. Mark is also an expert at horizon growth integration into EOS/Traction.

Work Examples

• Conceptualized and launched the leading global B2B electronic payment solution and information services network. Signed $1B annual contract in 2nd year of operation and grew the business to $6.5B in transactions processed in four years at US Bank.
• Re-branded major corporation and rationalized 80+ products and brands into 10 families. Introduced new value proposition and achieved 70% brand recognition in 10 months and 4 billion annual brand views in 3 years at Wolters Kluwer.
• Re-branded $400mm business and executive sponsor for $3.5B corporate rebrand and value proposition redefinition by introducing digital marketing and improving traditional marketing programs.
• Led two Fortune 500 businesses onto the Internet as the first VP of eCommerce for both US Bank and Deluxe Corporation. These first initiatives were fully-functioning eBusinesses.
• Multiple successes turning lines of business from low/no-growth into growing, profitable businesses at Wolters Kluwer and Persoft.
• Conceptualized, built, and operated two online print services and the leading PC-based financial accounting software solution at Deluxe Corp and Open Systems.

Published Works

• The Role of People and Organizational Structure in Digital Growth for Small- and Mid-Sized Businesses (SMBs)
• The Role of Processes in Digital Growth for Small- and Mid-Sized Businesses (SMBs)
• The Digital Growth Imperative for Small- and Mid-Sized Businesses (SMBs)
• The New "Growth Kid" on the Block: Introducing Horizon (Zero)
• How CEOs can Leverage Multiple Best Practices: Integrating Horizon Growth Planning with EOS/Traction

Experience

• Managing Director-Europe and Chief Product Officer, Wolters Kluwer Financial Services
• Chief Marketing Officer, Wolters Kluwer Financial Services
• SVP and General Manger, Interactive Commerce Group, US Bank
• VP Electronic Commerce and VP Business Development, Deluxe Corporation
• VP Marketing and Sales, Persoft Corporation
• VP Marketing and Sales, R-Scan Corporation
• VP Marketing and Sales, Open Systems, Inc.

Education

• Kellogg Executive Development Program-Northwestern Univ., Evanston, IL
• MS and BA, University of Wisconsin-Madison
• University of Bologna, Italy (Year Abroad)

References

Arnold Angeloni, CEO and Board Member: "Mark is an expert at helping organizations grow. I have seen him lead successful growth initiatives at a number of companies where I serve as a director as well as in other organizations from early-stage to Fortune 500 size companies. He leverages his career experiences in sales, marketing, business development, technology, and operations to the benefit of his clients. He uses a very disciplined methodology and combines this with a creative approach to help clients identify opportunities out of their normal field of view. All growth initiatives are carefully monitored to ensure they are meeting established milestones that will drive revenue and profit. Mark has a strong record of identifying and implementing growth strategies, helping employees to be more successful, and increasing shareholder value."

Jill Hesselroth, CEO, Intek Plastics: ”Mark has done an excellent job supporting me as CEO and our VP Sales and Marketing as we work to improve our strategy and strategic plan in horizon growth planning, value proposition, brand auditing, etc. Mark has a wealth of experience that he brings to our organization through his consulting. I would highly recommend Mark and Chief Outsiders to anyone needing this expertise!”

Brian McLaughlin, President, PeopleNet: “Mark is insightful, strategic, technically strong and of high integrity. We recently engaged him to work with us on a long-range planning process and he exceeded our expectations. He was very thorough on the preparation discussions, brought us a disciplined innovation process, and was able to moderate our sessions with both personal experience and strength to navigate through the sometimes "murky" world of future strategy.”

Murad Velani, COO, Jostens: “Mark has a deep and broad strategic mindset that enables him to develop an innovative idea and drive it to profitable execution in record time. He has a serial record for creating high performing organizations. Mark has a track record for generating wealth for his investors, shareholders, employees, partners and community. Everyone wins in the ecosystem when Mark is engaged. His integrity is unyielding and his passion to improve everyone and everything around him is contagious.”

Vicki Leinbach, CIO, The Ariens Company: “We engaged Mark to help us turnaround our online business. He brought a strong voice-of-customer orientation to the process which was lacking previously. Mark developed a model which analyzed five strategic options, then helped us understand which would fit the business best. The comprehensive plan he produced was accepted by our corporate board and fully funded, and they commented that the plan "knocked it out of the park." Mark's deep knowledge of marketing, technology, and eCommerce came together in a unique way to help us accelerate our businesses.”

Tony Belden, CEO, Engineering America: “Mark is the consummate professional and brings a wealth of knowledge and experience to his consulting engagements. Through his vast successful past projects he has carved out a unique solution to assist companies in large strategic undertakings in a fraction of the time it would take without his assistance.  One person said it best when he said, ‘Throw Mark into a room with a bunch of people with chaos and he will talk to each and every one of them and then deliver an output report which sorts everything out and gets people on track.’ I could not agree more.”