Pattie Pan

About Pattie

Pattie is a growth marketing and demand generation expert with experience in all aspects of branding, marketing, and communications. Pattie applies her deep expertise in data-driven insights, digital marketing and Account-based Marketing (ABM) to help companies develop growth strategies, accelerate revenue, boost brand reputation, and build high-performing marketing teams.

 

Throughout her career, Pattie has always been the first marketing person hired into a new business to trailblaze. She has demonstrated that a lean team with a small budget can make a big impact.

How Pattie has Helped Businesses Grow

• Tripled marketing revenue contribution and generated a 900% return on marketing investment for Dynata by developing a disruptive go-to-market strategy and leading omnichannel digital marketing and account-based marketing (ABM) campaigns.
• Doubled Dynata’s global Share of Voice to 80+% among competitors and garnered top-tier media coverage in The New York Times, The Wall Street Journal, CNBC, USA Today, Financial Times, Associated Press, and Reuters.
• Introduced Contactless Payments to the US market, led marketing strategy and execution, and successfully scaled Contactless Payments globally at Mastercard.
• Led marketing to launch and scale Mastercard’s global B2B payment platform and Buy Now Pay Later solution. Today, both have become gold standards.
• Pioneered a business model that enables organizations across the fintech ecosystem to scale solutions and create an inclusive economy for all.
• Brought the Tyco Flow Control brand to life by creating a cohesive brand strategy, brand architecture, and activating brand marketing globally.
• Generated significant business growth at Honeywell by developing award-winning marketing campaigns, an innovative demand generation engine, and an effective KPI measurement model
• Pioneered search engine marketing at Dow, being one of Google’s first B2B advertising customers.

Published Works

Forbes Communications Council:

• Four Ways Marketers Can Boost Cross-channel ROI
• Five Things Marketers Can Do Today to Prepare for A Cookie-Free Tomorrow

Executive Experience

• Interim CMO, PRGX
• EVP, Marketing/CMO, Dynata
• Vice President, Global Marketing, Mastercard
• Head of Marketing, North America, CAST Software
• Global Director of Marketing and Communications, Tyco Flow Control
• Director of Marketing Communications, Honeywell Performance Materials and Technologies
• Global Digital Marketing Manager, The Dow Chemical Company

Education

• MBA, Global Marketing, Thunderbird School of Global Management
• MA, Communications, Hong Kong Baptist University
• BA, Economics, Beijing University of Technology
  

Testimonials

“To date the engagement with Chief Outsiders was only exceeded by the placement of the individual, CMO Pattie Pan, who has been exceptional. Pattie has jumped right in and hit the ground running. Her ability to quickly assess the landscape of our business climate and needs has delivered quick wins in the first 30 days. Her personal attention to detail, combined with a heightened sense of urgency, is invaluable to our growth.”

Jonathan Boston – Chief Revenue Officer, PRGX Global

Download Pattie's Resume Here