Pattie Pan

CMO

Works with CEOs at data, technology, business services, payments, fintech, and diversified industrial companies to accelerate top-line revenue and enhance brand reputation.

Learn How Pattie Can Help Your Business

About Pattie

A B2B growth marketing expert and digital transformation specialist, Pattie applies her deep expertise in data-driven insights, digital marketing, and demand generation to help mid-market companies and startups to accelerate growth and maximize upsell and cross-sell opportunities. Through her innovative media partnerships, she has helped a number of companies significantly increase their brand awareness and reputation.

How Pattie has Helped Businesses Grow

Tripled marketing revenue contribution within a year and generated a 900% return on marketing investment for Dynata.
Doubled Dynata’s global Share of Voice to 80+% among the competitive set and garnered top-tier media coverage including in The New York Times, Wall Street Journal, Washington Post, CNBC, USA Today, Financial Times, Associated Press, and Reuters.
Introduced contactless payments to the US market, led marketing strategy and execution, and successfully scaled contactless payments globally.
Orchestrated Mastercard’s largest product launch in 2018, a cloud-based global payments platform connecting large enterprises and small businesses around the world.
Pioneered a business model enabling organizations across the fintech ecosystem to scale solutions and create an inclusive economy for all.
Brought the Tyco Flow Control brand to life by creating a cohesive brand strategy and architecture, and activating 360-brand marketing globally.
Generated significant business results at Honeywell with award-winning marketing campaigns, an innovative demand generation engine, and effective KPI measurement.
Pioneered search engine marketing, being one of Google’s first B2B advertising customers.

Published Works

Forbes Communications Council:

Executive Experience

EVP, Marketing/CMO, Dynata
Vice President, Global Marketing, Mastercard
Head of Marketing, North America, CAST Software
Global Director of Marketing and Communications, Tyco International
Director of Marketing Communications, Honeywell International
Global Digital Marketing Manager, The Dow Chemical Company

Education

Download Pattie's Resume Here

Expertise

Industry Experience

Industrials
Data
Business Services
SaaS

Specialties

Growth Strategy
Demand Generation
Digital Transformation

Market/Consumer Insights
Brand Strategy
Public Relations
Public Sector Marketing
International Expansion

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