Steve Figman Headshot

Steve Figman

CMO
Works with CEOs to drive revenue and operating income growth at pharmaceutical, biotech, medical device, healthcare, and technology companies.

About Steve

An accomplished healthcare, life science, and technology executive with measurable success, Steve consistently builds industry leading brands, high performing teams, and innovative capabilities through a solid blend of experience, business acumen, customer intimacy and critical thinking. A strategic leader with extensive experience fueling growth and profitability, Steve advises leaders and enterprises on how to dramatically accelerate solutions and execution on their defining challenges. He is a strategic leaderwith a solid blend of marketing experience, business acumen, and critical thinking skills. His expertise unraveling complexity, mobilizing go-to-market strategy and planning, growth strategy, brand positioning and messaging, and competitive insights and analysis, make Steve a respected leader and advisor to accelerate growth in Healthcare and life sciences companies.

How Steve has Helped Businesses Grow

  • Achieved 18% CAGR leading vertical go-to-market strategy, marketing, alliances, partnerships/acquisition, and thought leadership at NTT Data Services.
  • Drove 37% YoY growth for two years at RTI International (Syntegrity). Achieved 22% year-1 growth launching 3 new solutions into the product portfolio. Increased new logo penetration 33%.
  • Realized 27% YoY growth on targeted accounts developing a new account development methodology at Hewlett Packard.
  • Increased average daily sales 10.3% leading go-to-market sales, marketing, and product portfolio strategy at BSN Medical. Grew key account sales 19% with new key customer and national accounts sales approach.
  • Exceeded 118% of targeted sales/retention goals leading company-wide marketing direction at PREMIER Healthcare Alliance. Grew revenue by $94 million with new connect sales and social media strategy.
  • Drove $32 million incremental PROCRITÒ revenue architecting and launching the cancer.com brand at Johnson & Johnson.

Executive Experience

  • Vice President, Strategy, Veeva Systems
  • Digital & Business Transformation Leader and Chief Strategist, Life Science, NTT DATA Services
  • Worldwide VP, Head of Life Science, Syntegrity Business Unit, RTI International
  • Chief Strategist, Life Sciences & Business Development Lead, U.S. Life Science, Hewlett Packard Enterprise Services
  • Vice President, Sales & Marketing, BSN Medical
  • Vice President, Product Marketing, PREMIER Healthcare Alliance
  • Therapeutic Lead, Long Term Care Business Unit, Johnson & Johnson (Biotech)
  • Director, Marketing and Global Internet Strategy, PFIZER (Wyeth)

Clients Served

  • Leadiant Biosciences

Education

  • MBA, University of Albany
  • Bachelors, Marketing, University of Maryland

Expertise

Industry Experience
  • Biotech
  • Pharmaceutical
  • MedTech
Specialties
  • Growth Strategy
  • Go-to-Market Strategy
  • Positioning & Messaging
  • Competitive Strategy
  • Market Penetration
  • Sales Growth
  • Six Sigma Process Excellence
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