Executive Marketing Positions

  • Senior Vice President; General Manager, Home Furnishings, FXI Corporation
  • Vice President, Sales and Marketing; Vice President, Marketing, Aramark Corporation
  • Chief Operating Officer, Philadelphia Zoo
  • Chair, Global Operating Committee; Vice President, Marketing, Sales and R&D; Vice President, Marketing and Marketing Services, Crayola (Division of Hallmark, Inc.)
  • Vice President, National Key Accounts; Vice President, Marketing, Condensed Soups; Vice President, Marketing, Frozen Foods; Campbell Soup Company
  • Brand Management; Procter & Gamble Company


  • Bachelor of Arts, Economics, Cornell University (Ithaca, NY)
  • MBA, Cornell University Johnson School of Business (Ithaca, NY)


  • Commercial enterprise expertise with track record of creating revenue and profit growth
  • General management, marketing, sales, P&L management
  • CPG & Consumer Products, leveraging insight driven innovation
  • Developing business partnerships

How Gary Can Grow Your Business

  • Achieving strong business performance through strategic alignment, effective coaching, team development, and process driven execution
  • Coaching teams to develop and execute insight driven innovation
  • Empowering executives and teams to develop strong interpersonal and communications skills

Success Stories

  • Drove refreshment service company’s growth strategy to achieve 113 percent of plan by focusing on profitable and growing segments, new businesses, and increasing customer satisfaction.
  • Led $80 million facilities transformation, including architectural design, construction planning, financing, management, and marketing to consumers for four separate exhibits.
  • Expanded product portfolio revenue by $25 million with new product platform initiatives.
  • Drove annual revenue increase of more than 3 percent in a flat category, and an operating profit increase of more than 8 percent with new target segmentation, innovative products, and focused marketing.

Gary Fassak Biography

Transformation requires inspiration – and many of the world’s great leaders, from Socrates to Shakespeare, Sir Isaac Newton to Eleanor Roosevelt, had the gift of achieving change in this manner. It is in this spirit that Gary Fassak has achieved transcendent growth successes – by recognizing the importance of an organization’s strategic focus and team alignment as the foundation for advancement.

Equipped with a demonstrated ability to stimulate a company’s competitive advantages through clear insight-based strategies and human resource development, Fassak has helped businesses to maximize the leadership and development of executives, teams, and professional relationships for nearly three decades.  

Fassak is no stranger to large-scale organizational success, as he was able to champion culture change at a well-known organization by resetting performance standards, recruiting top quality talent, and leveraging experience of existing personnel, achieving the highest division score in an annual culture survey.

Companies that have benefited from Fassak’s unique vision and marketing leadership include Procter & Gamble, Campbell Soup, Crayola, Aramark Corporation, Philadelphia Zoo, and FXI Corporation.

In joining Chief Outsiders, Fassak will partner with a variety of product-driven, consumer organizations and their leadership teams to assist in building a high-performance staff, leveraging innovation and thought leadership, and developing and acting upon critical business insights to drive growth.

Fassak is a proud resident of the quaint township of Doylestown, Pennsylvania, nestled between the metropolises of Philadelphia and New York, and an alumnus of Cornell University, having earned a Bachelor of Arts through its Economics program and an MBA from the prestigious Johnson School of Business. 

Read more about Gary in The Cornell Enterprise


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