Tim is a message and metrics-driven executive who considers his strongest asset to be his ability to turn “chaos into clarity,” and to “sift and simplify” a marketing morass into a cohesive strategy. With nearly three decades of experience in branding, sales, marketing, advertising, social media, and public relations, Tim has a proven skill set in leveraging budgets, people, and brands to drive double digit company growth. He is an expert in motivating creative people and inspiring sales teams on both the agency and client side of the business.
Before joining Chief Outsiders as a fractional CMO, Tim served as Chief Marketing Officer of Miller Heiman group, a TwentyEighty Company. As the marketing and communications lead for the $300 million workforce training and development solutions giant, he has helped shape the selling value propositions and brand reinvention while building a team of professionals selected specifically to grow the business after many turbulent integration years.
Prior to TwentyEighty, Tim was Chief Marketing Officer of Kenexa, as well as sales and marketing executive within IBM’s Smarter Workforce initiative. During his time there, Tim brought creative flair and marketplace savvy to IBM Kenexa’s marketing communications and sales efforts. Leveraging more than 25 years of experience in branding, advertising, and product launches, he managed multiple marketing communications teams to success. He was also charged with creating and implementing Kenexa’s overall marketing strategy.
Tim also possesses a strong knowledge of the human capital management industry, having served as Vice President of Sales for Recruitment Process Outsourcing and Employment Branding Practices at Kenexa from 2007-2010. Before joining Kenexa, he led marketing efforts as CMO at nationally recognized independent marketing communications firm Bailey Lauerman from 2000-2007.
Additional leadership positions include Vice President, Account Management from 1995 to 2000 at The Martin Agency (a subsidiary of McCann Worldwide), where he cut his teeth on major brand and creative development work. He has also partnered with some of the most recognized organizations globally, including Disney, GE, Bayer AG, Ford, UHG, and Union Pacific Railroad.
In addition, Tim has been responsible for branding, marketing and communications strategies that range from crafting messages targeted to Wall Street Investors to orchestrating Super Bowl spots designed to drive consumer awareness.
When he’s not designing successful product strategies or leading inspired marketing and advertising teams, Tim enjoys serving the Omaha, Nebraska-area community. His proudest endeavors include the creation of a fundraising campaign for Udvar Hazy Center Air and Space Museum that generated more than $185 million in contributions; a visionary turn as a member of the Board of Directors at the Air Force Air and Space Museum in Omaha; and a non-profit volunteer for the Lincoln (NE) Children’s Zoo, where he helped to generate $20 million in donations for the institution’s initiatives.
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