Steven Seto Headshot

Steven Seto

CMO
Works with technology, omni-channel retail, e-commerce, consumer, not-for-profit and luxury companies to position them for long-term, sustainable growth.

About Steven

Steve helps B2C and B2B companies re-focus on fewer, Big Opportunity growth priorities, identify market opportunities that the company can uniquely fulfill, develop new products, and/or reposition and repackage existing products that nail product-market fit. He works with leadership to create the marketing model needed to execute the growth strategy at a scale the P&L can afford, and cross-train the organization to make the strategy great in execution.

Work Examples

  • Quintupled mobile technology company’s North American revenues to $7.6 Billion. Transformed private-label manufacturer into Interbrand® Best 100 Global Brand.
  • Named top strategic supplier by multiple accounts for collaborative product development and marketing which drove category and share growth.
  • Doubled new products to 35% of a $1 billion US beverage company.
  • Transformed a $9 million niche product into a mainstream $200 Million global business.
  • Grew e-commerce +470% to $320 Million. Pioneered US’s first major omni-channel brand.
  • Grew e-commerce +31% in one year. Reversed six-year sales decline of angel-backed luxury business. Shifted marketing to digital platform, and cross-trained existing team with new skills.
  • Quadrupled sales of imported Asian products by securing category lead supplier contract with three major channel customers.

Experience

  • Vice President of Marketing – Simon Pearce
  • Head of Americas Marketing & Global Marketing Executive Lead – HTC
  • Vice President, Marketing – Tazo Tea Company
  • Director, Global Brand Strategy, Insights & Analytics – Starbucks Coffee Company
  • Director, Brand Marketing – barnesandnoble.com
  • Senior Manager, New Product Development – Kraft Foods

Education

  • MBA, General Management & Marketing – Kellogg Graduate School of Management, Northwestern University
  • BA, Political Science – UCLA
  • One-year Honors Exchange Student – Tokyo Japan, International Christian University

Expertise

Industry Experience Specialties
  • Brand Strategy/Refresh
  • Go-to-Market Strategy
  • Product Innovation
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