For 20 years Mauricio has helped technology innovators realize their market potential by leveraging digital-savvy marketing, integrating multiple go-to-market channels and employing a laser-beam focus on pipeline building and sales funnel optimization. He has built, led and energized high performance teams on a worldwide basis; developed and launched disruptive technology-based products and services; and driven breakthrough revenue growth in collaboration with sales and channel leadership.
How Mauricio has Helped Businesses Grow
- Tripled revenues helping Upstream Commerce, an Israeli pricing intelligence SaaS innovator, credibly launch itself to pursue the retail market in North America.
- Doubled revenues, to $130M, leading the post-merger, global, go-to-market planning and integration of TradeCard and GTNexus while establishing the go-to-market strategy, multi-channel program and marketing team across 16 time zones.
- Enabled sustained growth (from $250M to $300M) of CGS/BlueCherry, a software and IT services holding company, during the 2008-2010 financial crisis, unlocking the value and growth potential of four business units.
- Partnered with sales leadership to turn around Mobius Management Systems, culminating in its sale at 3x baseline valuation; drove breakthrough improvements in key sales metrics, including top line growth of 35%.
- Helped to put C3i Solutions, an emerging growth CRM and clinical trials services firm, on the map while doubling revenues in three years; launched a new on-demand analytical service (US patent granted) and established a strategic framework for sustained, double-digit growth.
Client Case Studies
Executive Marketing Experience
- Strategic Advisor and interim CMO at Ecorithm
- Strategic Advisor and interim CMO at Upstream Commerce
- SVP Global Marketing at GT Nexus (formerly TradeCard)
- SVP Marketing & Business Development at Logical Design Solutions
- SVP Worldwide Marketing at CGS/BlueCherry
- SVP Marketing at Mobius Management Systems
- VP Marketing & New Products at C3i
- VP Marketing at Notara
- MBA, Marketing and Technology & Operations Management, Harvard Business School
- Sc.B., Mechanical Engineering, Massachusetts Institute of Technology
“Intellectual, effective, honest, hard-working...Mauricio gets it - expert in his field."
Sylvain Perrier, President and CEO, Mercatus Technologies
“He understood us as a technology company and was immediately insightful and versed in digital marketing best practices. Right out of the gate, he took the reins and developed a strategy to learn more about what we do and the different facets of the business.”
Peter Collins, President and CEO, A2B Tracking
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“We feel that we’ve received excellent value from Mauricio Barberi, our Chief Outsiders fractional CMO, and consider him an important member of our leadership team."
Jeff Weiss, Chief Revenue Officer, CMiC
- Digital Marketing
- Demand Generation
- Go-to-Market Strategy
- Positioning & Messaging